Two guys are lost in the desert in Fiat's global ad campaign "Mirage." A four-door Fiat drives by and the pair dismiss it as a mirage. A second Fiat comes up to the men -- this one with Sean "Diddy" Combs inside, offering the men water. Clearly, another mirage, right? Au contraire. The lost duo eventually stumble upon a desert party, hosted by Diddy -- but are still convinced it's all a mirage because Fiat doesn't make four-door cars. They do now. The ad promotes the Fiat 500L using the tagline "Unbelievably Big." See it here, created by Doner.

ADT has launched a TV campaign that illustrates how a little peace of mind goes a long way when homeowners are away. “In my mind’s eye” shows a couple out for a romantic dinner.  The wife is pretty sure she locked the back door, but not 100% positive. She seems calm and relaxed, because what could really happen in a couple of hours? In her husband’s mind, quite a bit. While his wife peruses the menu, the husband is having a waking nightmare, envisioning a trio of burglars absconding with everything of value from his house -- even the pet goldfish. Fortunately, he has ADT Pulse, and is capable of remotely locking his back door, allowing him to enjoy his romantic night out. Watch it here, created by Arnold Worldwide.

The NBA launched an online campaign to promote its retail site, NBAStore.com,  with a modern take on a typical retail catalog. Outfits change in real time, depending on the weather in your area. So if it's raining and cloudy in Los Angeles, Kobe Bryant will be decked out in gear appropriate for the current weather. Once the sun comes out though, the summer apparel does, too. The clothes are displayed on NBA stars from the nearest NBA team. Athletes include Kobe Bryant (Los Angeles Lakers), Brook Lopez (Brooklyn Nets), Joakim Noah (Chicago Bulls), Harrison Barnes (Golden State Warriors), Rajon Rondo (Boston Celtics), Tim Duncan (San Antonio Spurs), Blake Griffin (Los Angeles Clippers), LeBron James (Miami Heat), and Serge Ibaka (Oklahoma City Thunder). Check out a demo here, created by Goodby Silverstein & Partners.

I know I shouldn't shoot the messenger, but The Weather Channel isn't high on my love list, thanks to an abundance of snow that appears on a semi-regular basis. No Valentine for you. To illustrate its passion for everything weather, The Weather Channel created a four-minute video running online, with a shorter version made for TV that meshes weather with a love story more than 50 years old. Viewers meet the Richmonds, a couple from Ohio who have been married 57 years. We watch as Bob weathers wintry conditions to purchase roses for his wife and how important temperature plays in keeping flowers healthy and vibrant once they're cut, especially around Valentine's Day. From the grower with a greenhouse filled with roses to the refrigerated truck delivering the fresh flowers to Kroger's, weather and temperature are key factors in ensuring the product arrives in stellar condition. The video ends with Bob surprising his wife with roses while she bakes a pie. "It's amazing out there," closes the video, seen here and created by Blue Chalk.

Don't focus on what Paralympic athletes can't do -- highlight all the things they can do. BBDO Toronto created a TV spot for the Canadian Paralympic Committee that urges viewers to look beyond the disabilities of Paralympic athletes and respect and be impressed by their amazing athletic abilities. In the spot, cross-country skier and biathlete Mark Arendz skis skillfully fast with one arm while sledge hockey players Tyler McGregor and Dominic Larocque show intensity on the ice. Using a letterbox effect, the video focuses on only a select portion of each athlete, with their full identities revealed at the very end of each scene. "It's not what's missing, it's what's there," closes the ad, seen here. The Sochi 2014 Paralympic Winter Games will be held March 7 to 16.

“Not every American lives the American dream,” says a haunting online video for Volunteers of America. "This Is Why We Do What We Do." The nonprofit provides local human service programs to more than 2.5 million people a year.  “This is Real” is a minute-long video shot on Skid Row in Los Angeles. As “America the beautiful” is hummed in the background, unstaged footage is shown. There are shopping carts, garbage bags and plastic containers filled with people’s earthly possessions, alongside mattresses and blankets on the ground.  The message comes through clearly in the very raw glimpse of real poverty -- no bells and whistles needed. Watch it here, created by The Richards Group.

Random iPhone App of the week: Fashion Retailer GUESS launched an app for consumers that allows them to shop, earn loyalty points and store gift cards and receipts digitally, inside the app. When consumers link their GUESS account to "My GUESS List," they are able to view loyalty points, redeem awards and use the app in-store to accrue points. Users can rack up additional loyalty points by liking or sharing GUESS posts on Facebook. The app, created by MicroStrategy, is available for free in the App Store.

Foot Locker launched two TV ads this month, promoting both its Kids Foot Locker and Foot Locker brands. In “Buzzer Beater,” a young boy is playing basketball in his driveway, dribbling his way to an epic fantasy win, when his shot is rejected by Anthony Davis of the New Orleans Pelicans. Davis adds some color commentary of his own and then heads back to his car. Watch it here. In “Disguise,” NBA star James Harden is planning to shop at Foot Locker without being mobbed by disguising himself as someone less famous: NBA rookie Anthony Davis, who catches Harden mid-disguise. See it here. BBDO New York created the campaign.

Sure, you may have visited Minneapolis, but how about Miniminneapolis? That’s the location of a factory that creates Starburst minis. Two co-workers are noshing on the flavorful treats when the question arises of how such small candies could be so juicy. The pal waxes poetic about a customized factory in Miniminneapolis where large Starbursts are converted into miniature sizes. The factory itself is also miniature-sized, making it problematic for its workers, who are consistently slouching or hitting their heads on the ceiling. See it here, created by DDB Chicago.