Out to Launch
Wednesday, March 5, 2014
Cow poop plays pivotal role in video for EARTH University. Pepsi tests your knowledge of famous movie quotes. Let's launch!
  • subaruSubaru launched a TV spot highlighting its Forester vehicle being named Motor Trend’s 2014 Sport/Utility of the year. A proud father gets odd looks from strangers as he drives his Forrester around town. Turns out, his car his decked out with balloons, streamers and writing, something that makes the dad smile, yet causes two policemen to turn their heads and look. As the dad returns home, greeted by his young children, we see the writing on the back of the car: “#1 Dad.” See it here, created by Carmichael Lynch.

  • oregonAfter watching the debut ad from Travel Oregon's spring marketing campaign, I'm adding Oregon to my list of places to visit -- stat. "The 7 Wonders of Oregon" voiceover states, "Whoever named the Seven Wonders of the World never step foot in Oregon. So we see your wonders, world. And raise you seven of our own." The spot will air in cinemas and on television in Portland, Seattle, San Francisco, Boise and Vancouver, B.C. markets. Additional 30-second spots will focus on one wonder at a time and offer further suggestions for exploration. This is the most comprehensive marketing campaign Travel Oregon has ever produced, to date, and after seeing breathtaking images of Crater Lake, the Painted Hills, the Wallowas and Smith Rock, how could anyone not want to visit? Visitors are encouraged to share vacation photos on Instagram using the hashtag #traveloregon. Wieden+Kennedy Portland created the campaign, directed by Christian Sorenson Hansen and Chantal Anderson.

  • pepsiI didn't watch all of the Academy Awards, since it conflicted with a new episode of "The Walking Dead," but I did catch Pepsi's ad for its mini cans, which was my favorite ad of the night. "Mini Hollywood" shows what happens behind the scenes on a studio set. Whether it's a stuntman, assistant, actor, director or producer talking, a movie quote is being used in everyday conversations. Stars, they really are just like us! Iconic lines from "The Princess Bride," "Dirty Dancing," "When Harry Met Sally," "Airplane," "Titanic," "Good Will Hunting," "Terminator" and "Gone With The Wind" are used, with a tweaked version of a famous quote from "Jerry Maguire" ending the spot. And it wasn't "You had me at hello" or the quip about the human head weighing 8 pounds. "Show me the money" was changed to "Show me the mini" -- and, just as in "Jerry Maguire," the line was spoken by Cuba Gooding, Jr. Watch it here.

  • earthuniversityEARTH University, a nonprofit university based in Costa Rica that specializes in sustainable agricultural and natural resources, launched an online video to raise donations and awareness. The University offers underprivileged students in rural Latin America, Africa and the Caribbean ways to learn how to use the earth in a sustainable fashion. And that's where Anne Heche, and poop, comes in. The 90-second animated video is narrated by Heche, who tells the story of EARTH University graduate Susana Fallas and her "Load Of Crap." The video is animated entirely in sand and illustrates how Susana transformed cow poop into usable energy for her village. See it here, created by The Martin Agency and animated by Cesar Diaz Melendez.

  • hotels.comHotels.com is the clear destination for booking a room. Or should I say it's an obvious choice? The brand launched a 60-second TV spot starring Captain Obvious, a spokesman who states the obvious. The captain lounges in the lounge area, swims in the hotel pool, devours food at the all you can eat buffet and watches a business man fall asleep during a boring conference in, you guessed it, the hotel conference room. With this logic, the clear online travel site to book a room is Hotels.com. See the ad here, running stateside and in Canada. CP+B created the ad, its first work for the brand.

  • mizunoMizuno USA launched additional content to its golf-themed website, Playfamously.com, which highlights the inner pro that lives inside every golfer. Last year the company gave average golfers the chance to "Play Famously" via a competition that rewarded 12 high handicappers with a contract to be a member of Mizuno’s Team JPX. Golfers had to submit a 500-word essay describing their passion for the game. Nearly 6,000 golfers entered the contest, and the first two golfers selected were revealed. The remaining winners will be announced, two a month, until July. In addition, slots for next year's team are up for grabs, so start on those essays now. All team members receive a custom set of Mizuno JPX EZ irons, a custom Mizuno staff bag, Team JPX apparel, golf lessons from a professional and the chance to compete in the JPX Invitational. Scroll down to the bottom of the page to read inspiring stories by everyday golfers about how the game helped them overcome obstacles in life, like cancer, stress, aging and alcoholism. McKinney created the campaign.

  • universalstudiosThis ad for Universal Orlando Resorts reminds me of the holiday-themed Apple ad from last year, with the teenage boy glued to his phone who created an emotional video. In "Best Ever," a family of four hit the resort for some roller-coaster riding, pool time and overall family bonding. Dad is concerned that his daughter isn't enjoying the moment, since she's constantly staring down at her phone. A sweet poolside gesture changes everything, when dad gets a text from his daughter, who is sitting three feet away. It's a series of photos taken by the girl, captioned: "Best vacation ever." See it here, created by TM Advertising.

  • thehobbitRandom iPhone App of the week:HarperCollins released an app designed to accompany the film experience of "The Hobbit: The Desolation of Smaug." The Hobbit: official visual companion app, lets users navigate a map of Middle-Earth in its entirety, while discovering facts about the characters, locations and artifacts from the films and books. Developed by Aardman Digital, the app will be updated with content for the next two years, including cast interviews and content for younger users. Users can download a free version of the app here, or purchase a more content-heavy version for $4.99 here.

  • sta-bilGet your motor running, car enthusiasts.  A Viper muscle car stars in an ad for Gold Eagle Company's new fuel additive, STA-BIL 360 Protection, extolling its virtues. The car says, "I've enjoyed more stares than a small-town prom queen, but I've never been treated like this," referencing the treatment that protects the car's entire fuel system from corrosion. "Finishes what you start," closes the ad, seen here, and created by MARC USA.