Has Rick Rolling come to TV? Sort of. Virgin Mobile launched a series of TV and online ads to promote its Data Done Right plan, available at Walmart. In "Do It for the Data," Dad is in charge of doling out the data used by his wife and kids. Naturally, everyone sucks up to him to score extra data, culminating with Rick Astley jumping from a cake to sing his hit song, "Never Gonna Give You Up." Dad gives the data up, making it rain gigabytes for his wife and kids. See it here. In one online spot, dad asks Astley if he would give up his lady for extra mobile data. Astley happily would, scoring him an extra gig. Watch it here. Another online spot shows the family at a garage sale. Dad sees a mini motorcycle and ponders purchasing the impulse buy. His son approves, even offering to forgo getting braces. That scores him a gig of data. See it here. The TV spot will run on ABC Family, the Food Network, TBS, TLC and USA. 180LA created the campaign.

The American Egg Board launched an online video starring Kevin Bacon spicing up a housewife's scrambled egg breakfast. Talk about the perfect spokesman. In the two-minute video, Bacon magically appears on a woman's counter. Not the edible kind, but the actor, sprawled on the kitchen island. He educates the woman on the nutritional benefits of eggs and his dislike of bacon puns. While the woman loves the smell of bacon in the morning, Bacon loves the smell of eggs. Bacon sniffs the eggs and the woman smells Bacon just as her unsuspecting husband appears. This leads to an awkward conversation where Bacon asks the hubby to pick up more eggs and the wife asks for oil... for the pan, natch. Watch "Side of Kevin" here, created by Grey New York. Starcom handled the media buy.

Recovering from a sports injury is hard work, even for professional athletes. Milwaukee Bucks player Jabari Parker makes his ad debut for Gatorade in "Building Jabari Parker," which follows his impressive basketball career. By the way, Parker is 19. Between workouts, viewers watch a recap of Parker's hard work throughout high school, his acceptance to Duke University, and his selection by the Milwaukee Bucks in the NBA draft. When injured on-court, Parker ramps his training up a notch. "It never gets any easier, but I will get stronger, because my story is far from over," says Parker. See the ad here, created by TBWA\Chiat\Day LA.

March is Colon Cancer Awareness month and Meredith's Miracles Colon Cancer Foundation launched a guerilla marketing campaign that unleashed butt cracks throughout Chicago. Butt decals were placed on the backs of bar chairs, bus seats and barber shop chairs around the city, making it appear that a person was wearing low-waisted jeans that exposed too much butt crack. Coupled with that image was copy stating: "No one wants to see this. Except for your doctor." Yes. Colon cancer is the third most commonly diagnosed cancer and the second leading cause of cancer death in men and women combined in the U.S. However, detected early, it is also one of the most treatable cancers. See images here, here and here, created by FCB Chicago.

I love the water but my swimming skills need work. Anyone who loves the water will enjoy "Fueled by Water," a 2:30 brand video created by Speedo USA. Whether it's competitive swimmers and divers or kids learning how to swim, the water is a place for fun and record-breaking, even for those in their 90s. See it here. The brand also created 17 short videos starring water sports enthusiasts, including a body surfer who glides down walls of water, or friends who compete out in open water. Watch the videos here. Hello Design created the campaign.

State Farm agents have some interesting stories to tell. Sadly, they can never finish because they are always called off to help clients tackle claims in "Disappearing Agents." When clients are in the midst of a crisis, their State Farm agent disappears from wherever she is and reappears next to her client in need. All the customer needs to do is say: "Like a good neighbor, State Farm is there," and an agent goes from sitting in an office telling a story to vanishing without a trace. The agent eventually resurfaces with her hair a tangled mess, ready to continue her story. Watch it here, created by Translation.

Johnson's launched an adorable ad campaign starring a baby getting a bath. #SoMuchMore explains that the cute baby is getting more from the bath than just clean: studies show that multi-sensorial experiences aid in a baby's development. The global campaign aims to enhance rituals, including bath time, to stimulate baby's senses and provide parents an opportunity to nurture baby's ability to learn, think and grow. The ad, seen here, drives viewers to an updated Johnson's Baby website. BBDO created the campaign.

The Honest Company launched a 30-second ad that combines adorable babies wearing Honest Company diapers with Megan Trainor's hit song "All About That Bass." Voiced by Honest Company founder Jessica Alba, the ad informs moms that Honest Company diapers can be delivered to your house, are available in cutesy designs and are good for the environment. You can't go wrong with dancing babies. See it here, created by The ARC Studio and Epic Brands.