The latest star of Geico's "It's What You Do" campaign is the adorable Dora the Explorer. Exploring is her thing, and she does it with an enthusiastic smile on her face. So when a group of tired, frostbitten explorers believe they will be the first to reach the South Pole, they feel a historic moment is upon them. Then Dora excitedly welcomes the group to the South Pole while her monkey sidekick Boots asks: "What took you so long?" The deflated men turn back, taking their gloves off, hoping the frostbite will kill them quicker. See it here, created by The Martin Agency.

Dafiti, the big Latin America online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and has signed Brazilian models Alessandra Ambrosio and Marlon Teixera to “embody the style of the brand.” Ambrosio is also one of Victoria Secret’s “angel” models and currently ranked 8th on the Forbes list of top-earning models. She stars in the Dafiti advertising campaign wearing the brand’s “sexy and sporty street-style fashion.”  In a shoot by photographer Bob Wolfenson,  Ambrosio wears the Dafiti Ontrend line, which she represents. "We want to democratize the ‘smart fashion’ concept, delivering quality, style and affordability to a demanding and informed public, who not only want to buy fashion in a convenient way but also stay up-to-date on the latest trends,” said Malte Horeyseck, founding partner of Dafiti.

Method, the eco-friendly fabric and personal care products company, has launched “Style by Method," a campaign from the marketer’s digital AOR, Essence. Promoting the brand’s new 4x Concentrated Laundry Detergent, the campaign highlights how women can maximize, care for and style their wardrobe and includes partnerships with fashion brand ASOS and Refinery29. There’s also an earned media amplification component with the Clever Girls blogger network using the #stylebymethod hashtag. At the heart of the campaign is the method <3ASOS collection, a 10-piece ASOS fashion collection. The featured clothing is modern, functional and, you guessed it, machine washable. Additional ASOS content includes a digital look book, stylist video series and an interactive care guide.  Refinery29 will develop custom editorial features focused on how to take care of stylish clothing with Method. Surrounding the custom content are 15-second videos and banner ads, which were developed in partnership with digital agency Mekanism. These ads, set in a “fashionable and quirky Method world, bring forth messy problems with a fun, clean happy solution."

This simple black-and-white ad will break your heart. Alzheimer's is a disease that is growing worldwide, but donations to Alzheimer's non-profit organizations in Venezuela have declined. Banplus, a bank in Venezuela, came up with way for people never to forget how to donate to Alzheimer's organizations: create an unforgettable bank number. The account number is: 0000-0000-00-0000000000, with donations funding the Alzheimer's Foundation of Venezuela. To support the movement, a heartbreaking video was created, featuring a woman suffering from Alzheimer's. She tells the camera that she can't remember what she is saying and simply repeats what a caregiver off-camera is asking her to. The spot ends with the bank account number and the woman sitting along on a bench. See it here, created by FCB RG2.

Apparently America has been clamoring for a taco emoji, and finally a brand has stepped up and delivered. JustWink by American Greetings, with help from its agency Mullen, has created a socially shareable taco emoji called Wink! It's now available on the Apple Watch as part of the justWink app. Also, to help promote the launch, justWink motored around with a branded taco truck, visiting Apple Store locations around New York City and handing out free tacos to the first consumers receiving their new Apple Watches.  Those who don’t have the watch can download the free justWink mobile app, which also features a brand-new taco greeting card.  Watch a teaser video here.

Quiznos has released its latest Toasty.TV Original Parody called ‘Startourage’ a spoof of both HBO’s Entourage series and the Star Wars film franchise. In this latest piece of branded content from the fast food chain, the lusty lads from Entourage, led by actor Vince are making a Star Wars film. With half-naked girls with lightsabers, what can go wrong? Well, a lot, as you can see here. Ari the agent isn’t too thrilled with the work-in-progress. Windowseat Entertainment gets both agency and production credits.

Ogilvy & Mather has created a new spot for Tiffany, “New York Minute,” that promotes a new watch while celebrating New York’s reputation for being an if-you-can-make-it-here-you-can-make-it-anywhere kind of place. The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of the first mainstay clocks in NYC outside of Tiffany & Co.’s store.  According to lore, New Yorkers began setting their watches to the clock, which then set the pace of their busy lifestyles and the “New York Minute” was established.  The spot, which can be seen here, promotes Charles Tiffany’s involvement in the New York Minute, with the new CT60 watch. 

What do an astronomer, a chef and a former pro soccer player have in common? They’re the seekers and runners featured in Seeker, Saucony’s newest global brand campaign, developed by ad shop Mechanica. The new multimedia campaign posits that “you can’t find your strong if you’re not looking for it.” The campaign, Saucony’s largest marketing effort to date, is a continuation of the brand’s Find Your Strong initiative with a further call to action: Be a “seeker” and unlock−more than a faster time or a slower heart rate−the transformative power of running. The campaign features four short vignettes that profile a series of Seekers who each use running to find their personal “strong.” For astronomer Michelle Collins, running around Hawaii’s Mauna Kea Observatory gives her the space to unlock the mysteries of outer space. For Chef Eduardo Garcia, sprinting through the Montana wilderness allows him to forage for his passion−the planet’s wildest ingredients. And former pro-footballer Mark Logan, in his quest to see the world, is running a life-changing road-trip up the Pacific Coast. The first story in the Seeker series will launch May 6 at saucony.com. Saucony re-appointed Mechanica as its creative agency of record last September.

With the help of ad agency Tiny Rebellion, car buying service TrueCar has launched a social campaign to “thank” the furry friends that starred in its latest TV spot, True Love, featuring Owen Wilson as the voice of the brand. For every Instagram photo tagged #DogsInCars, TrueCar will donate $1—up to $50,000—to the Best Friends Animal Society’s  “Joy Rides” program, a transportation program for dogs that picks them up at a shelter and takes them to a loving home or no-kill sanctuary. The campaign will run until the end of April or the goal of $50,000 has been reached.

New York-based ad agency True North Inc. has launched its first TV spot in Mexico for client Adlens, marketers of adjustable focus eyewear. To enhance authenticity, the agency shot the ad in Monterrey, Mexico, casting locals (most with no acting experience), and working without a script. The agency tapped Aurora Guerrero, an award-winning Mexican-American director, to shoot the ad, which can be seen here. The result, the agency believes, is work that is uniquely Mexican , and which captures cultural phrases and mannerisms that could not have been scripted.