Out to Launch
Wednesday, September 14, 2016
A double dose of Cam Newton. Don't text and drive. Let's launch!
  • My favorite ad on TV right now is the hilarious Geico ad starring Ice T overseeing a kids' lemonade stand. Passersby approach the stand, asking "Is that Ice T?" only to have the kids point out they're selling lemonade. After the third go-round, the camera pans out to reveal the actor and rapper sitting under a tree, reading the paper. "What's with these people, man?" he quips. "Lemonade. Read the sign." The ad is part of the brand's "It's Not Surprising" campaign, which pairs surprising situations, like Ice T at a lemonade stands, with not surprising incidents, like Geico consumers saving money with the brand. The Martin Agency created the campaign. And check out the behind-the-scenes making of the ad here.

  • Dos Equis revealed its new "Most Interesting Man" in the 30-second ad, "Cantina." Think of a younger version of the original "Most Interesting Man" with less gray in his beard. Actor Augustin Legrand takes over for Jonathan Goldsmith. From what little we see of the new most interesting guy, he's a fan of quirky things and a chick magnet.

    He karate-chops a watermelon in half with his hand, steals a pig, explores the insides of a sea monster and fetches a soccer ball from inside a well. This guy's off to an interesting start. Viewers will learn more when the official campaign starts in October. Havas New York created the campaign.

  • I look forward to the day when ads like this don't have to be made. For the sixth year in a row, AT&T launched a TV spot to deter drivers from looking at their phone while driving. "The Unseen," the latest ad under the "It Can Wait" umbrella, features a man driving with a kid in the backseat. The man's phone dings, denoting a new text, email, Facebook post, who knows? The man is tempted to check his phone, but doesn't, because there's a kid in the car and he would NEVER do that.

    The kid casually tells the man to check his phone because he's just a figment of his imagination and not actually in the car. Relieved, the man checks his phone, takes his eyes off the road and hits the boy he was conversing with. The ad doesn't show the impact, but the message is clear: "You're never alone on the road. Distracted driving is never ok."

    BBDO New York created the ad, directed by Frederic Planchon.

  • Maybe it's because I recently watched "Stranger Things" in one day, but I think the latest Under Armour ad, starring Carolina Panthers QB Cam Newton, has a similar vibe to the popular Netflix series. The global campaign "It Comes From Below," features a voiceover by Cam's mother, Jackie Newton, and highlights fancy footwork as an important key in overcoming obstacles on the field and off.

    "Prince with 1,000 Enemies" follows Newton as he overcomes obstacles in a dark forest with his skilled footwork. With the sound of wolves on his tail, Newton runs hard and fast, dodging and ducking trees -- even running through one -- while the camera pays special attention to his feet.

    Successfully out of the forest, Newton starts walking up a road.

    The ad pays homage to the Richard Adams book "Watership Down," which tells the story of a brave rabbit who must use all the skills to lead his herd. "It comes from below," closes the ad, created by Droga5.

  • Gatorade launched an online video starring Cam Newton, quarterback of the Carolina Panthers, leading up to the rematch between last year's Super Bowl teams: Panthers and Broncos. Spoiler alert: the Panthers lost by one point. "Let it Shine" follows Newton at a low point in his life: a devastating Super Bowl loss and being brandished a sore loser. Created by TBWA, the 1:45 video follows his off-season regimen of weightlifting, football drills, ice baths, interacting with fans and shaking off the negative barbs thrown his way.

  • I'm not sure how I missed this campaign when it first launched this summer. But if you did, too, take a look at this video for Wildlife Conservation Film Festival, an organization that fights to save endangered species. "Endangered Love" takes a different approach beyond simply asking Millennials to donate. DDB New York created an online video -- set to the Lonely Island tune "I Just Had Sex" -- of endangered panda bears saving their species by having lots of sex. DDB also created an e-commerce site full of merchandise like shirts, tote bags, clocks and visors, featuring rhinos, pandas, sloths and gorillas getting it on.

  • How much is that doggy in the window should be changed to how much cruelty does the doggy endure behind closed doors, in an online video for the Animal Hope Project in Brazil. "Ain't cute," created by Leo Burnett Tailor Made, shows the dark side to pet store animals, complete with illegal breeding and animal cruelty. Dogs are housed in small, dirty cages and females have one job: popping out puppies continually. The animated dogs are hard to watch -- many are born deformed and discarded. The puppies that actually survive the trauma are placed on display in pet stores. The World Health Organization estimates that Brazil is home to 30 million abandoned animals, 20 million of which are dogs.

  • Carmichael Lynch created a pair of TV ads for Ooma, promoting landlines: They still exist! Ooma blocks those annoying telemarketer calls so you don't have to deal with them. A man comes home carrying groceries and runs into his babbling "Neighbor," who helps him with the groceries and follows him to the house. Who knows when the neighbor will leave. If he were a telemarketer, he'd have been blocked almost instantly, according to Ooma. It's not easy getting a kid dressed and out the door, so when you do leave, Ooma rings your home and mobile phone simultaneously.

  • Random iPhone App of the week: Anytime I see an app that offers the swipe left or right option, I immediately anoint it the Tinder of whatever industry it represents. The Upitch is like Tinder for journalists, allowing them to browse and swipe through story pitches and releases that are 400 characters long. Swipe right if the pitch is for you and left if not a fit. The app is free and lets users select the industry they work in, along with their beats. Since its hard launch earlier this year, the app has been used by 1,000 journalists and 2,000 PR folks.