Out to Launch
Wednesday, November 16, 2016
Christmas ads, awkward family texts and fried chicken. Let's launch!
  • The United States Postal Service plans to deliver a whopping 16 billion cards, letters and packages this holiday season. The company launched a Christmas campaign that highlights its ability to deliver online purchases fast and before the holiday.

    A young girl falls in love with a hippopotamus on a trip to the zoo. As the tune "I want a hippopotamus for Christmas" plays throughout, we watch the parents buy anything and everything they can that's hippo-themed, like a lunch box, stuffed animal and a robot. On Christmas morning, as the excited girl plays with her bounty of hippo toys, she spots a deer in the backyard, which means her hippo-loving phase has come to an end.

    McCann NY created the campaign.

  • Opening the first day of his Milka chocolate advent calendar has one young boy yearning for a special machine that can propel him to Christmas Day. So he builds one, using trash from a music store and extra gears from a clock maker.

    When his family gets wind of this project, they decide to hustle and make his time machine a working one. While the boy rides his time machine in his bedroom, his parents and siblings are outside, creating a Christmas setting complete with freshly chopped tree, wrapped presents and ugly Christmas sweaters.

    My favorite scene was Grandma emptying the boy's chocolate calendar to reflect the date change.

    The boy emerges, ecstatic that his invention worked, and eats his last piece of chocolate. Wieden+Kennedy Amsterdam created the campaign.

  • If you're a fan of "Shark Tank," then you may have seen the Squatty Potty pitched, with Lori Greiner striking a deal with its inventors. The product is a $25 piece of plastic that helps people poop the way nature intended: in a squatting position.

    The first ad to promote the product featured a unicorn, rainbow poop and an amusing explanation of how the Squatty Potty works. The brand has entered the toilet spray market -- think Poopouri and its ilk -- and launched a 3:30 video that marks the return of the mythical unicorn with bad gas.

    "Slay Your Poo Stink with the Golden Fart of a Mystic Unicorn" aptly describes the video, which describes how bottled unicorn farts can help the rest of us when it's time to make a bathroom deposit.

    The video is so outlandish that you can't help but love it. The scene of a unicorn's farts being pulled from its behind is just the kind of mindless distraction the world needs. The Harmon Brothers created both campaigns.

  • To promote its updated Family Plan that offers six premium accounts for $14.99 a month, Spotify launched a global campaign using SMS messages and perfectly timed music quotes.

    In one ad, a single father earns cool from his daughters when he references a song I'd never heard of. When his girls use a panda emoji, Dad writes back: "I got broads in Atlanta," a line from the song "Panda" by Desiigner.

    When one kid doesn't want to take out the trash, his parents start reciting Twisted Sister's "We're Not Gonna Take It."

    The final ad, my favorite, shows a mom wishing her daughter a happy birthday. Mom tells the daughter she made her a cake, and in an effort to look cool, says: "I know you'd rather have cake by the ocean." Mom clearly doesn't know what "cake by the ocean" refers to, with the daughter responding: "I don't think you know what that means."

    The campaign, created in-house, is running in the U.S., Canada, and the U.K. Localized creative versions will run in Mexico, Brazil, Spain, and Germany.

  • New York-based agency Flint & Steel wants to bridge the divide that the presidential campaign season highlighted with a Web site that lets users "Shake It Off." No relation To Taylor Swift, the site lets people offer digital handshakes to a person from an opposing party.

    The site lets users select their party affiliation and state of residence, and then share a video handshake to social media networks. Each handshake will be posted with a variety of positive, unifying messages. Visitors to the site can also see how many handshakes have been offered by party and state.

  • I could use some random chicken and biscuits right about now. Bojangles' Restaurants surprised travelers, students and people at the laundromat with chicken, biscuits and iced tea. The first "Random Acts of Bo" took place at an airport's baggage claim. Along with luggage appearing, 180 boxes of food and drink came out. This is essentially my dream travel experience.

    At a local laundromat, a vending machine was added for consumers to choose one of three Bojangles options -- then a set of hands came out of the machine, with a fresh Bojangles' order. The final surprise came for a bunch of college students after taking final exams. It's time to relax and eat. BooneOakley, Charlotte created the campaign.

  • Tommee Tippee launched "The Cutest Cause," a campaign that remains true to its word. The brand's Ultra Bottle is touted as the only baby bottle moms will ever need, so why not donate your old baby bottle to a good cause, like the Cincinnati Zoo nursery?

    Orphaned baby animals can put old bottles to good use, and Tommee Tippee makes the donating process easy. The Cutest Cause hang tags on Ultra Bottle packages in Babies 'R Us stores that include prepaid shipping labels addressed to the Cincinnati Zoo nursery. All customers need to do is affix the shipping label to the package and insert their used baby bottle.

    Check out a 60-second video of adorable baby animals being fed with donated bottles. McCann New York created the campaign.

  • The San Francisco Dept. of the Environment is encouraging residents to compost their food by targeting foodies and making it a "want" rather than a "need" chore. Created by School of Thought, "Real Foodies Compost" explains in 30 seconds or less some food items than can be composted and placed in the green bin. Coffee grinds with filters, fruit rinds, banana peels, eggshells and chicken bones are just some of the many compostable items thrown away as trash on a daily basis. The ad ends by directing viewers to a website full of recycling advice and recipes.

  • Random iPhone App of the week:Cathay Pacific Airways launched "Life Well Travelled Hong Kong," a digital eBook featuring the sights, scenes and soundscapes of 17 different places around the city, such as an off-the-beaten-path teahouse, an art-filled hotel, and a monastery set into the side of a mountain. Each location comes to life with stunning photography, digital video and audio clips. Spontaneous consumers can even book airline tickets straight from the pages. MRM//McCann created the campaign.