Tuesday, August 24, 2004
Starcom USA, a full service media agency within Starcom MediaVest Group, has named Group Client Leader CHRIS BOOTHE an executive vice president of the agency. Boothe works as the key account contact on the agency’s Miller Brewing Co., Canon, and GAP business, with recent responsibility added for the agency’s broadband video investment and sports broadcast activities. Boothe joined Starcom in 1987, before the media agency became autonomous from creative agency Leo Burnett.
Hill, Holliday announced the appointment of LESLEY BIELBY as senior vice president, director of brand planning in the New York office. Bielby was most recently a global planning director at J. Walter Thompson, New York, handling Kimberly-Clark and Unilever personal care products.
TBWA Worldwide has appointed BRETT GOSPER, currently general manager of McCann Erickson New York, as president, TBWA New York Group. TBWA also announced that TOM CARROLL, currently president of the Americas, will be promoted to the position of vice-chairman. Prior to joining McCann in 2003, Gosper was CEO of Euro RSCG Wnek Gosper in London since 1995.
JACK LASCHEVER has been named vice president and publisher of Forbes FYI, the company's lifestyle publication. Laschever began his career in ad sales with the launch of European Travel and Life and then joined Esquire magazine. He has also been publisher of GQ.
GM Planworks, a General Motors-dedicated media planning unit within Starcom MediaVest Group, is promoting MARY CARPENTER to executive vice president/chief operating officer of the company. Carpenter currently oversees all operational aspects of the company, including human resources, finance, systems, internal product development, and the organization’s continuing best practices initiative. Carpenter began her career in 1987 as a buyer/planner at Starcom USA for Procter & Gamble, Starkist, Heinz, and Hallmark before taking over the agency’s Oldsmobile account.
MIKE LUCERO, a six-year Microsoft veteran, has been promoted to group product manager, brand advertising, for Microsoft Corporation. In this position he will oversee and evolve the “Realizing Potential” brand campaign across 29 international markets and throughout the United States. Lucero was most recently group product manager for Xbox Live.
Nielsen Media Research announced that BRIAN J. LANE joins Nielsen Monitor-Plus, the advertising intelligence service, as senior vice president, client strategy & product management. Lane's responsibilities at Monitor-Plus will include directing sales strategies and developing new products for competitive advertising tracking.
Meredith Corporation announced that LAUREN BUERGER has been named to the newly established position of associate publisher for More magazine. Buerger was most recently the Midwest director of Gourmet, managing the magazine's Chicago ad sales office. This move represents a return to Meredith for Buerger, who formerly served as marketing director for the company's Integrated Marketing division.
Court TV ad sales account executive MEGAN GORMLEY has been named director of advertising sales in the Detroit DMI for Court TV. She will be responsible for creating and building new relationships with clients.
JAYSON FUGAL has joined National Geographic Adventure magazine as account manager. Fugal will be responsible for managing the import automotive, consumer electronics and photography categories. Fugal was most recently account executive on the BMW motorcycle account at Merkley and Partners in New York.
Saatchi & Saatchi Los Angeles named HARVEY MARCO executive creative director. Marco came to Saatchi & Saatchi from Fallon in Minneapolis where he spent more than eight years as creative director working on brands including Citibank, Lee Jeans, Jim Beam, Mercury Marine, and Ralston Purina.
STEVE DIAMOND, whose agency experience includes Hill Holliday and Ogilvy, has been tapped to lead The Sloan Group's creative department as executive vice president and executive creative director. Diamond replaces agency founder CLIFF SLOAN, who is leaving to explore new opportunities.
Bauer Publishing's Life & Style Weekly announced the appointments of KARA TORRE to the position of director of marketing and WILLIAM GASPERONI as director of promotions. Prior to joining Bauer, Torre served as merchandising director for Conde Nast Traveler and has held similar management positions at a variety of publications including New York Magazine, USA Today and Vanity Fair. Gasperoni joins Bauer from YM where he served as marketing director.
Quigo Technologies has hired ALLEN BAUM as vice president of AdSonar. Baum is responsible for overseeing the acquisition of advertisers and publishers for the company's content-targeted advertising platform, AdSonar Exchange. Prior to Quigo, Baum was the director of new business development at FindWhat.com, responsible for the Private Label Business and building out the distribution network of affiliates.
Tacoda Systems, a behavioral targeting and audience management company, has opened a San Francisco office to be headed by BILL MATTHEWS. Matthews will serve in the newly created position of vice president, Western region publisher sales. Before joining Tacoda, Matthews was president of I/PRO, a Web site traffic validation and auditor.
Massive Incorporated, a video game advertising network, announced KATHERINE HAYS, former equity research analyst for Goldman Sachs, has been appointed chief operating officer. Hays has served as interim chief financial officer and vice president of operations since July 2003
Gemstar-TV Guide has hired RICHY GLASSBERG as senior vice president of advertising sales for the TV Guide Television Group. Joining TV Guide from the Speed Channel, Glassberg will be responsible for the TV Guide Channel and Gemstar-TV Guide’s interactive program guide businesses for both digital cable and consumer electronics products.
Budget Living has appointed IRIS SUTCLIFFE as managing editor. Sutcliffe will oversee the magazine deadlines, supervise the book layout, and manage the budget. Sutcliffe joins the magazine from Child magazine where she served as managing editor.
Medical Broadcasting Company (MBC), a health care interactive agency, has hired MATT MCNALLY as director of media services. McNally has worked with numerous pharmaceutical brands and joins MBC after working as a senior media planner/buyer and supervisor at agencies such as Earle Palmer Brown, i-Frontier, and most recently, the media director at Insight-Interactive Group.
Screenvision announced that STU BALLATT has been named the company’s senior vice president of marketing. Ballatt will be responsible for overseeing all marketing operations, strategic branding initiatives, and market research functions for Screenvision and Screenvision Direct. Prior to joining Screenvision, Ballatt held various senior management positions with the National Broadcasting Company, most recently with NBC TV Network where he was vice president of marketing and sales development.
KARA GOODRICH has joined BBDO New York as a creative director. She was most recently a creative director at Euro RSCG in New York. Goodrich will initially be responsible for overseeing print creative development for a number of BBDO clients.
Scripps Networks president ED SPRAY is retiring at the end of this year. JOHN LANSING, who has been serving as executive vice president of Scripps Networks since January, will succeed Spray as president of Scripps Networks, effective Jan. 1, 2005. Before coming to the Scripps corporate office as vice president of station operations in 2000, Lansing had been vice president and general manager of the Scripps-owned television station in Cleveland, and vice president and station manager at the Scripps station in Detroit.
NIKI WEBER was promoted from assistant media planner and buyer to assistant account executive in the client services department at Blattner Brunner. Weber will primarily concentrate on account work for Cub Cadet, helping to coordinate and carry out various marketing initiatives.
Young Broadcasting Inc. elected REID MURRAY to the company's board of directors. Murray replaces BERNARD F. CURRY who has retired after 10 years on the board.
JUDIT NAGY has been named director of global market research for the worldwide media and entertainment company Neopets. Prior to joining Neopets, Nagy spent five years as a senior market research manager with Yahoo! She was responsible for Yahoo!'s advertising and media sales strategy for North America, focusing on the development of innovative marketing solutions for the online marketing strategies of Fortune 500 clients.
Global interactive marketing agency AKQA has hired MOLLY PARSLEY as its marketing and PR manager. She comes to AKQA from Carat Interactive.
SALLY PRESTON, associate publisher of O, The Oprah Magazine, has been named vice president, publisher of Rodale Inc.’s Organic Style. As publisher, Preston will be responsible for further developing and broadening the overall advertising sales mix of categories for Organic Style. In addition, she will oversee the advertising sales efforts for Rodale flagship title Organic Gardening.
CHRIS LORENZONI, media supervisor at Foote, Cone & Belding, New York, has joined ID Media, New York, as account director - interactive. Also joining the NY team is ALLISON LEVITT as senior account executive - interactive, from interactive marketing manager for Bennett Kuhn Varner in Atlanta. DAVE MARSEY, formerly with Avenue A in Chicago and an adjunct professor in interactive marketing strategies at the University of Chicago, joined ID Media's Chicago office as account director - interactive.
PartnerCentric, an Internet marketing agency specializing in building and developing affiliate programs for e-commerce companies, announced that MICHAEL BUMP and LAURA SCHNEIDER have joined the company. Bump will be working as business development manager and Schneider as operations manager.
