Cannella Response Television Cannella Response Television hired Kyle Scott as media consultant; Christine Kastenson as media assistant; and Roxanne Coble and Tina Nazarian as assistant media consultants. Rodale Steven Pleshette Murphy, president and chief executive officer of Rodale, is leaving the company. Maria Rodale will succeed him as CEO effective September 1. Mediabrands Mediabrands hired former Entertainment Weekly publisher Scott Donaton to lead its new branded entertainment unit, Ensemble. Toy New York Tony Kalathara joined Toy New York as art director and Fabian Grateroles was named interactive art director, both new positions at the agency. Draftfcb Chicago Draftfcb Chicago promoted Jason Mitton to director of digital production. Euro RSCG Christian Pattman was named director of global brands at Euro RSCG Asia Pacific. Billboard Kwok has been appointed as managing director, Euro RSCG 4D China. Fathom Communications Fathom Communications named Brittany Hodak as account supervisor for the agency's Entertainment Marketing division. Most recently, she was partnership marketing director at RED, Sony Music Entertainment's independent marketing and distribution branch. ISM ISM hired Mona Downey as director of strategic planning and digital integration. Downey most recently served as director of consulting for Beam Interactive. Horizon Media Richard Simms joined Horizon Media as senior vice president, managing director. Simms previously served as brand engagement officer at BOHAN Advertising. Metacafe Andrew Bradway joined Metacafe as regional sales manager in the company's New York office. Bradway most recently served as sales director for AOL Video. Qualvu Qualvu named Duncan JB Horner as director of enterprise. Horner joins the company from Maverick Digital where he was vice president of new business development. Workhorse Media Workhorse Media hired Harvey Lewis as executive producer. Online Publishers Association The Online Publishers Association hired Perianne Grignon as senior vice president of marketing. Most recently, Grignon was vice president of media strategy and digital innovation for Sears Holdings Corporation. Luckie & Company Dana Williams was promoted to vice president of direct marketing at Luckie & Company. ExpoTV ExpoTV hired Sam Bhavnani as vice president of sales. Bhavnani was previously director of consumer technology at NPD. CollegeHumor Jeff Shaivitz was named west coast senior sales manager at CollegeHumor. Gigya Gigya named Steve Smith senior director of advertising sales. Liquid Advertising Liquid Advertising promoted Kevin Joyce from media planner to media supervisor. WetPaint.com WetPaint.com hired Melissa Anderson as senior director of sales. Anderson joins the company from Fox Interactive Media where she was vice president of sales. Trailer Park Trailer Park named Matt Bonin senior vice president, director of integrated production.