Launchpad named Tom Lamb as chief marketing officer, a new position at the New York-based agency. As CMO, he will focus largely on new business development for the 65-person independent shop as well as enhancing its social media content program. In addition, Lamb joins the executive team alongside Launchpad's three managing partners; co-founders Scott Elser and David Low and executive creative director, Noah Ross. Lamb joins Launchpad after 8 years at Merkley+Partners as executive group account director on the AXA Equitable, Lending Tree, TicTac, Nutella and PSEG accounts. Prior to that, he spent 9 years at McCann Erickson, NY, where he was senior vice president / group account director. While there, he managed the global launch of the famed "Priceless" campaign for MasterCard and also managed the agency's Intel, JPMorgan, Bacardi and Constellation Energy accounts.

Camp + King hired Paul Sincoff as a creative director in the San Francisco-based agency. Most recently, Sincoff was an associate creative director at Crispin Porter + Bogusky in Boulder, where he worked on the agency's Kraft Mac & Cheese and Microsoft Windows Phone accounts. Prior to that, he was a copywriter at TBWA\Chiat\Day in Los Angeles, where he worked on brands such as Activision, Visa, Pepsi, PlayStation, Washington Mutual and Jimmy Dean. Sincoff also worked as a freelance copywriter at Mekanism in San Francisco and an associate creative director/senior vice president at Mullen in Boston, working on JetBlue and Google Mobile.

Matt Maynard joined Las Vegas-based SK+G as senior interactive campaign manager. Maynard will work on the Maryland Live! Casino, Mount Airy Casino Resort, Lake of the Torches Resort Casino and The Grand Del Mar accounts. His previous employers include Ivey Poker, LLC and Caesars Entertainment. Jaclyn Schultz was hired as media planner/buyer for the Allegiant Air account. Irene Pahang joins the agency as print production assistant. She previously worked at H&H Enterprises as marketing coordinator. Lastly, Rebecca Koonce returns to SK+G as account coordinator. A former SK+G intern, Koone makes her return from Boston where she served as account coordinator for Blitz Media. In her new role, she will help facilitate initiatives for the Baha Mar Resort account.

DDB California hired Jonathan Byrne as creative director. Byrne joins DDB from Venables Bell & Partners, where he spent a decade serving first as a creative and then as a creative director.

Deutsch New York has hired Rich van Steenburgh as senior vice president, director of data analytics. Van Steenburgh joined from Pfizer where he spent the last 11 years, most recently serving as director, global multi-channel reporting lead.

Assembly hired Catherine Warburton as chief investment officer. In this role, Warburton will be responsible for leading media buying across television, radio, digital video and print. She is succeeding Peter Knobloch, who is retiring. Warburton most recently served as vice president of business development at FOX Sports Media Group.