Tuesday, August 25, 2015
- Mirrored MediaChiara Kramer is joining Mirrored Media as director of entertainment marketing in a position created specifically for her. Kramer will oversee music and event strategy to clients at the experiential marketing and music strategy agency, as well as manage recently some of the agency’s long-standing accounts. She will also serve as a liaison between talent and brands. Kramer knows the music industry through her extensive knowledge and experience in artist management, development, touring & events, publishing, Film & TV, and A&R. She’s worked at Epic Records, BMI, 19 Entertainment and McNulty Casting, where she recruited talent for both American Idol and The Voice. “We believe her approach will lead the team to developing some of the freshest and most innovative marketing work," says Mirrored Media CEO and Founder, Justin Lefkovitch. "Her experience and track record of success in the execution is a coup for our agency and our clients. Her invaluable experience in talent relations makes her an attractive asset as Mirrored continues to expand our work with influencers and content creators.” She will be based in Santa Monica. The 12-staff agency works with conventional advertising agencies, PR agencies and brands to custom tailor unique campaigns and initiatives.
- MSLGROUP and Publicis Worldwide
Guillaume Herbette was named CEO of MSLGROUP, Publicis Groupe's Strategic Communications and Engagement Company, and executive vice president of Publicis Worldwide. Herbette currently serves as global vice chairman of operations at FleishmanHillard, and begins his new role on Aug. 24. He succeeds Olivier Fleurot, who moves into a senior vice president role within Publicis Groupe. Herbette reports to Arthur Sadoun, global CEO of Publicis Worldwide. Along with leading MSLGROUP, Herbette will partner with Sadoun to create more seamless ways of working with all Publicis Groupe brands -- such as Leo Burnett, Saatchi & Saatchi, BBH, Starcom Mediavest Group, ZenithOptimedia, Publicis.Sapient and Publicis Healthcare Communications Group -- to enhance the client offering across the communications spectrum. As CEO of MSLGROUP, Herbette will be responsible for overseeing all MSLGROUP entities, including the global events offering through Publicis Live, PBJS and Publicis Events, as well as strategic communication consultancies such as Kekst & Company, CNC and JKL. Herbette joined FleishmanHillard in 1998, assuming roles of increasing responsibility throughout the Europe, Middle East and Africa region. He later served as chief operating officer for the firm's US Eastern and Western and Canada regions. After that, he served as vice chairman. In that role, he was responsible for FleishmanHillard's overall operations and growth. "Guillaume's rich knowledge of the US market, global strategic vision, and valuable professional services experience are key assets that will contribute to MSLGROUP's growth," said Sadoun. "Under his leadership, and with the support of Publicis Worldwide, I see a bright opportunity for MSLGROUP to lead the change within the PR industry, and for its clients, via an exclusive offering that combines influence, brand management and commerce." - Droga5
Droga5 promoted Chris Wollen from head of business development to chief marketing officer. In his new role, Wollen will continue to oversee business development while leading new business efforts with partners WME | IMG. He will also serve as the contact for global new business opportunities and regional agency partnerships. Wollen joined Droga5 in 2013 from The Barbarian Group, where he served as head of business development. Prior to that, he work on various accounts at Grey and BBH New York. "Since Chris arrived at the agency, he has led an incredibly successful charge, guiding our pitch process and helping us to pitch smarter, with a macro vision of the type of businesses we wanted to add to our portfolio," said Sarah Thomson, global CEO. "The proof of his efforts is in the exponential growth we have experienced throughout the past few years and the quality of the clients we are fortunate enough to have on our roster now." - Camp + King
Camp + King hired Kelsey Towbis as brand manager, working on the agency's Google, YouTube and RE/MAX accounts. She joins the agency from Pereira & O'Dell, where she worked on the Skype account for three years. Prior to that, she interned at Venables Bell & Partners, and participated in brand and retail work for the national Audi account. "Kelsey is a wonderful talent with great brand building chops and creative taste," said Jamie King, Partner and CEO of Camp + King. "We're excited to add her to the Camp + King mix." - Team One
Team One, Saatchi & Saatchi's luxury division recently landed HSBC Premier and Indian Motorcycle as new clients. Now, the agency is hiring Steve Bava as management director of account services to help manage these accounts. Bava will oversee a portfolio of Team One's client accounts, including The Ritz-Carlton, 2K, Marriott International, HSBC Premier, Icelandic Glacial Water, Häagen-Dazs, CBS Watch! and Indian Motorcycle. One priority will be to spearhead concepts in the digital space, say agency executives. He reports to Team One President Julie Michael and will be based at the agency's headquarters in Los Angeles. Bava joins the agency with more than 20 years experience including stints at at iCrossing Inc., Whittman-Hart, Agency.com and Nissan North America. "I am enamored with how brands harness the power of technology," said Bava. "To match my level of curiosity and experience with Team One’s already digitally-focused talent is the perfect storm for these brands." - Th2ng
Th2ng added director Chris Cottam to its roster. - Match Marketing Group
Match Marketing Group hired Galen McKamy as creative director. Most recently, he was creative director at Denver/NYC-based creative studio Motive, where he oversaw the Visual, UX, Graphic Production, Integrated Digital, Experiential and Content teams for accounts such as Pepsi. - Cheil Worldwide
Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Brad W. Brinegar to the new position of CEO of Cheil in North America. He will continue as chairman and CEO of McKinney. - WE tv
WE tv named Stephanie Yates vice president of research and insights. Yates joins the network from TV One where she served as vice president of research. - Crossmedia
Crossmedia hired David Heimlich as executive director. Based out of the agency's Los Angeles office, he will oversee the West Coast client base, drive business development efforts in the region, and grow and manage the LA team. - The Petrizzo Group
The Petrizzo Group hired Charles McCray III as vice president, public affairs. - Scripps Networks Interactive
Scripps Networks Interactive promoted Burton Jablin to chief operating officer and Kathleen Finch to chief programming, content & brand officer. - PocketMath
Francisco Cordero has joined PocketMath as chief revenue officer; Rob Blake as regional vice president, Europe, Middle East and Africa; Andrew Alcock as chief product officer; and Marc Fierz as vice president of the east coast. - Conspiracy
Production company, Conspiracy, has launched in Chicago with John McGrath managing the office. - Scripps Networks Interactive
Brooke Johnson, president of Scripps Networks Interactive’s food lifestyle brands including Food Network and Cooking Channel, has announced that she will be retiring after more than 12 years with the company. - Black Duck Software
Black Duck Software tapped Bob Canaway as chief marketing officer. - Pixability
Pixability named Lee Sparaga as vice president of sales. - Nemo Tile
Nemo Tile hired Kate Flanagan as marketing director and Katie Michael-Battaglia as design director. - PBS NewsHour Weekend
Scott E. Davis was named executive producer of PBS NewsHour Weekend. - Innovid
Innovid named Scott Clark as vice president, head of brand partnerships. - DDB Public Relations
DDB Public Relations tapped Bradley Hammond as account manager for the agency's corporate affairs practice. - Evolve Media
Jennifer Catto was named senior vice president of integrated marketing at Evolve Media. - Apester
Apester named Ran Peled as chief marketing officer. - RevMob
RevMob appointed Marcelo Ferreira as co-CEO to lead the company's global expansion. Ferreira is formerly CEO of hellofood, the Latin American brand for foodpandagroup. - Baggallini
Baggallini named Alan Krantzler as president. - Digital Pulp
Digital Pulp has hired Khoi Nguyen Truong as a UX designer. - Universal Companies
Universal Companies promoted Anne Carnathan to chief operating officer. - SELF
SELF hired Annie Tomlin as beauty director, responsible for leading the direction of SELF's beauty content. - Deluxe Creative Services
Deluxe Creative Services tapped Jaclyn Paris as executive producer for Beast Atlanta, as well as to oversee production for co-located sister facilities Method Studios and Company 3. - Quixey
Sudhir Mohan has been promoted to chief technology officer at Quixey; Roy Rong joined as chief financial officer; Scott Samson joined as vice president of communications; Taher Savliwala was promoted to vice president of intellectual property and product legal strategy; and Gary Liew was promoted to chief of staff. - Spark Capital
Elisabeth Rosario was named director of communications for Spark Capital. - Yahoo Media
Yahoo Media hired Martha Nelson as global editor-in-chief. - Yahoo Food
Yahoo Food named Stephanie Smith as senior editor. - AdLarge Media
AdLarge Media hired Mark Behrendt as a national account manager, based in Detroit. - Univision Local Media
Univision Local Media named Sabina Widmann-Hernandez as vice president, general manager and director of sales of Univision stations in San Diego. - Stinkdigital
Stinkdigital hired Jacinte Faria as executive producer for its Los Angeles office. - Mattersight
Sheau-ming Ross was named chief financial officer of Mattersight.
