"Adding Bill to our Detroit team puts another key creative leader in place as we continue to elevate the level of our creative product across all of McCann Worldgroup Detroit," said Bill Kolb, global president, Diversified Agencies, McCann Worldgroup. "This is the next important step in moving our business forward and working to attain our ambitious growth and creative objectives. Bill has proven to be a transformative leader and an inventive brand storyteller who has a long history of achieving incredible results for his clients. I'm certain that under his leadership, our agency will reach new heights of success."
Most recently, Groome was a freelance executive producer working for agencies BBDO and Grey. Over the course of her career, which has spanned agencies including Grey, Publicis and mcgarrybowen, Groome has worked on brands such as Procter & Gamble, Verizon, BMW, Maytag, Citibank and Reebok.
Ivansson's appointment is part of the expansion of the agency's growing team and his award-winning background made him highly sought after by the leadership team. He received a Titanium, a Grand Prix, four Gold, six Silver and two Bronze Lions at Cannes this year for his work on The Swedish Number Campaign with the Swedish Tourist Association. In addition to these 14 Cannes Lions this year, Ivansson holds 16 other trophies including two Gold Cresta Awards, a Gold Epica, Gold Eurobest, and 2015 bronze Cannes Lion.
He joins Perfect Fools from Ingo Stockholm where he worked as a copywriter since 2011. Previous client work includes Emirates, Three Business and Delicato.
Prior to this, Ivansson has worked in creative teams at Ester Stockholm, Wieden + Kennedy and Leo Burnett Beirut, on clients such as Procter and Gamble, Nokia and Nestea.
"Magnus is one of the most talked about creatives of 2016, and we are happy that he's chosen to join us," says Lusth. "Perfect Fools uses storytelling, tech and strategy to solve our clients' business and communication challenges, and his exceptional creativity will help boost our offering even more."
Smith will continue to be based in London and report to Nick Vale, worldwide head of planning and Nick Baughan, CEO of Maxus UK. She will split her time between Maxus UK and Maxus Global.
"Without any shadow of a doubt we are in the midst of a revolution in media; there's a tremendous opportunity to create new types of work that sizzle with excitement," said Vale. "But to properly deliver it takes more than lip-service or hybrid strategy/ideas roles - it requires dedicated talent with the space to focus, explore and create. As one of the most intuitively creative media thinkers in the business today I can think of no-one better that Jen to push us to new and exciting places."
"Our design department is ever-expanding and we needed a leader that would be able to elevate it even more to compete with the best in design and advertising," said Dan Kelleher, chief creative officer of Deutsch New York.