Hughes is charged with leading all U.S. partnership and marketing operations and growing the agency's entertainment strategy and activation services for brands like Mastercard, Cisco and Sprint. Most recently, Hughes led global client engagement efforts at Branded Entertainment Network (Corbis). Prior to that, she worked at Wasserman Media Group, EastWest Creative and Paramount Pictures.

Deneen, who has worked for FRUKT for the past five years, will lead the NY office and client teams.

Gonzalez is a former artist turned label executive with more than 10 years of business development, marketing and strategy experience. He was most recently the director of brand partnerships for Universal Music Latin Entertainment, where he cultivated strategic partnerships for the company as a whole and UMLE's roster of talent.

"We are thrilled to have our U.S. leadership team in place. Their collective experience, coupled with the brilliant creative and consumer experiences generated by our team, will be the standard for how brands approach entertainment partnerships," said Dom Hodge, managing director, FRUKT Global.

Gary Bostwick was promoted to associate creative director of brand citizenship; Jodi Dias was promoted to associate director of business development; and Kate Fenstermacher was promoted to associate director of operations.

Nick Riegal was hired as group account director, to drive long-term account planning, growth, and success. Keith Rose was named director of integrated production to oversee creative execution of all production – traditional and non-traditional. Kate Masten, hired as group media director, will lead the strategy and execution of all integrated media.

Mandy Hubich was named account director; Jessica Ptachick was named senior media strategist; Sarah Farland was hired as media planner; and Justin Jackson as a designer.

Lastly, Julie Kuhn was promoted to integrated media supervisor, Brandelynn Perry to senior account executive and James Webb to senior account executive.

"Gigi is an incredibly talented creative leader who is regionally and globally recognized for the impact she has created within the Malaysia advertising community," said Nils Andersson, regional creative president of TBWA\Asia. "We're thrilled Gigi will be joining The Disruption Company in Malaysia."

In addition, Hui Tsin Yee was promoted to chief operating officer from her previous role of general manager, and Sa'ad Hussein, previously chief creative officer, was named chairman of TBWA\Group Malaysia.

She joined the agency from FCB Chicago, where she served as senior vice president, creative director. While there, she led a team of more than 20 creatives on Clorox, Aramark, BMO Harris Bank, Chicago Public Library, Choose Chicago, Valspar, and KFC brands. Prior to FCB, Nussbaum was an associate creative director at Leo Burnett Chicago and a senior art director at Digitas Chicago.

"Myra has many fans in the industry because she knows how to motivate people and bring out their best work," said Maxham. "Our work with Mars Wrigley is some of the most creative and highly awarded in the world for a confectionery brand. I wasn't looking for someone who would just continue that tradition, I wanted someone who could bring it to a whole other level. In Myra, I found that person."