In an accompanying op-ed, Moxie Group Creative Director Tina Chadwick makes the case that real-time data analytics is not the anathema some creatives make it out to be, and that integrating machine learning with human intuition is leading to a new creative process, and some new forms of consumer insights and advertising. In the following interview, Chadwick expounds on that -- straight from her gut. ...
WPP's Kinetic unit, the world's largest buyer of out-of-home media, has begun serving ads to digital, place-based media outlets via a real-time exchange developed ... Read the whole story
Analytics company KISSmetrics implemented an agreement calling for it to refrain from using eTags, Flash cookies or other types of hard-to-delete supercookies without first ... Read the whole story
Self-serve DSP SiteScout has published a guide to real-time bidding (RTB). Called the Knowledge Center, the free reference pages include easily accessible infographics and ... Read the whole story
Creative people have to think harder -- to look at what is known and find the unexplored territory that still makes sense to the ... Read the whole story