Monday, January 21, 2013
  • WPP's Kinetic Goes Real-Time, Begins Trading Out-Of-Home Buys On Spafax Exchange

    WPP's Kinetic unit, the world's largest buyer of out-of-home media, has begun serving ads to digital, place-based media outlets via a real-time exchange developed by sister shop Spafax Networks. The aptly named "SN: Xchange" also provides real-time reporting of a campaign's audience delivery and verification. Both shops are units of WPP's tenthavenue division and Kinetic has already begun serving out-of-home ads in real-time for one big client, commercial insurance marketer Zurich, and other undisclosed brands over the past six months. The campaign for Zurich ran in November and December 2012. ...Read the whole story

  • KISSmetrics Finalizes Supercookies Settlement

    Analytics company KISSmetrics implemented an agreement calling for it to refrain from using eTags, Flash cookies or other types of hard-to-delete supercookies without first notifying users and allowing them to choose whether to accept the technology. ...Read the whole story

  • SiteScout Publishes Real Simple Guide To Real-Time Bidding

    Self-serve DSP SiteScout has published a guide to real-time bidding (RTB). Called the Knowledge Center, the free reference pages include easily accessible infographics and snappy videos designed to demystify the RTB business for marketers. ...Read the whole story

Around The Net

  • Yahoo's Mayer Kicking Tires At Pubmatic, Turn And Smaller Targets TooAdweek

    Yahoo Chief Marissa Mayer has been "kicking the tires" on some real-time media technology biggies, including Turn and Pubmatic, though she is focused on "smaller talent acquisitions" of promising ad technology firms in the range of 20 employees. ...Read the whole story

  • Graph Search: A Real-Time 'Minefield'Forbes

    Describing Facebook's Graph Search as "engineering narcisism," developer Anthony Wing Kosner says the social network is "enthralled with its own internal workings in a way that does not really connect with its users. As much as the company uses the term 'social graph,' it is only really developers who think about things in those terms. For users, this is 'social search,' plain and simple." ...Read the whole story

  • Rocket Fuel To Hire 300 More: Mostly Engineers, Plus A Few Leg BreakersSilicon Valley Business Journal

    Following last week's disclosure about its staff expansion in 2012, programmatic display media optimizer Rocket Fuel said it plans to hire another 300 employees this year, proving that ad technology doesn't just replace people with machines. "We plan to increase the number off engineers and customer-facing positions," CEO George John told the Silicon Valley Business Journal. Apparently, his human customers still need human bill collectors to settle accounts: "It's amazing how many times we need someone to call a customer personally to remind them they need to pay their bill." ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

The Death Of Subjectivity: How Real-Time Analytics Can Actually Bolster Creativity

Creative people have to think harder -- to look at what is known and find the unexplored territory that still makes sense to the strategy. True creativity is finding freedom within a framework. We must find ...More