Thursday, January 24, 2013
  • [x+1] Origin Allows Marketers To Use Own CRM Data

    [x+1] has upgraded their Data Management Platform (DMP) to allow marketers full access to paid and owned media channels. Marketers will now be able to use their own CRM data when using [x+1] Origin, a key platform in the real-time media marketplace. "No one questions the incredible value of data to digital marketing," stated John Nardone, [x+1] CEO. "There's no reason that value should be limited to paid advertising." ...Read the whole story

  • AppNexus Raises $75 Million, Round Will Be Used To Fund Ad Tech Innovation

    AppNexus this morning announced a $75 million round led by Technology Crossover Ventures (TCV), joining a roster of TCV early rounders Facebook, Netflix, and ExactTarget. Venrock and Tribeca Venture Partners also participated in the round. AppNexus CEO Brian O'Kelley said the funds would be used to "create the next generation of innovations that will transform online advertising." ...Read the whole story

  • WPP Argues Safari Hack Didn't Harm Users

    WPP's Media Innovation Group has asked a federal judge to dismiss a privacy lawsuit stemming from the alleged Safari hack. ...Read the whole story

  • Marketers: Align Objectives With Data Collection

    Data that is dependent on large-scale rapid computing that can crunch and deliver numbers on the fly requires capital investments. Marketing departments have begun to spend more money compared with their counterparts on technology, in search of insights into customer needs. ...Read the whole story

  • MediaMath Does The Math, Acquires Akamai's Data Platform, Licenses 'Pixel-Free' Technology

    MediaMath this morning announced the acquisition of Akamai's Advertising Decision Solutions (ADS) data cooperative, which it will integrate with MediaMath's DMP. As part of the deal, MediaMath said it signed a multi-year agreement to use Akamai's pixel-free technology for use within digital advertising and marketing applications. ...Read the whole story

  • AdRoll Announces Big 2012, Tripled Revenus

    AdRoll, an online advertising retargeting platform, today announced that it tripled revenue in 2012. The company grew from 40 members to over 120 in 2012. "The key to our growth has been our focus on product," stated AdRoll CEO Aaron Bell. The company expanded its product team specifically in 2012. "Every brand that sells a product or service online should be retargeting, and they should be doing it with a platform that offers full transparency and control." ...Read the whole story

  • Mixing Messaging and Social Media - PingMe 2.0

    RadiumOne has launched the second generation of their messaging app, PingMe Messenger. The social media app, PingMe 2.0, includes a new question and answer feature that lets people communiate with the entire PingMe community. The PingMe community of over 3 million will be able to share messages, pictures, and ask/answer question in real-time. The app combines texting and social networking. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Nov. 27, 2014) average. Change is compared to the previous day's average. Click to see the current value in real-time.

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