The volume of biddable media inventory being traded in the RTB marketplace doubled during 2012, according to the latest installment of the RTB Marketplace Tracking Report being presented by Accordant Media Co-Founder & CEO Art Muldoon at OMMA RTB as I'm writing this -- in real-time. That's right, Muldoon is presenting this exclusively at OMMA RTB, and his other big highlights show that the RTB Marketplace "cooled" a little at year-end, with fourth quarter 2012 impressions expanding only 61% over the same quarter in 2011. ...
[x+1] has upgraded their Data Management Platform (DMP) to allow marketers full access to paid and owned media channels. Marketers will now be able ... Read the whole story
AppNexus this morning announced a $75 million round led by Technology Crossover Ventures (TCV), joining a roster of TCV early rounders Facebook, Netflix, and ... Read the whole story
WPP's Media Innovation Group has asked a federal judge to dismiss a privacy lawsuit stemming from the alleged Safari hack. Read the whole story
Data that is dependent on large-scale rapid computing that can crunch and deliver numbers on the fly requires capital investments. Marketing departments have begun ... Read the whole story
Today is the day digital display becomes the centerpiece for all your marketing efforts, including offline ventures like TV, radio and print buying. How ... Read the whole story