Friday, January 25, 2013

Around The Net

  • Will Video RTB Exceed Forrester Expectations?iMedia Connection

    Michael Shehan, founder, president, and CEO of SpotXchange believes that video RTB will exceed Forrester expectations in 2013. According to his article on iMedia Connection, Shehan believes that Forrester's prediction of RTB video spending to grow from $387 million in 2012 to $667 million in 2013 is "conservative." ...Read the whole story

61.9

The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Can Machines Manage Brand Engagement?

Relevant, contextual marketing is the stuff that is read, watched, and shared. And if certain elements of more "native'" approaches become programmatic, they will cease to be "custom" and will lose value to both consumers and ...More

  • Real-Time Bidding: The Next Round

    As it pertains to display advertising, owning RTB infrastructure is quickly emerging as the ticket to the "next round." This means having the bidders, cookie stores, and big-data chops to earn a seat on an exchange ...More

  • Targeted Serendipity: Thinking Harder About 'Relevance'

    'Relevance' can be so tightly and literally defined that marketers can eliminate an important activity every consumer craves: discovery. Macy's is thinking hard about how to target but also satisfy larger brand goals for being entertain ...More