Monday, January 28, 2013
  • SteelHouse Results Show Real-Time Offers Are Real Big

    Online advertising and marketing tech company SteelHouse announced that brands that used their "Real Time Offers" technology saw a 21% increase in click-through rates and quadrupled conversion. SteelHouse's announcement gets added to a long list of companies that have had recent success using real-time media. "Relying on only standard display and retargeting ads to message our potential customers doesn't cut it anymore," stated Caitlin Romig, digital marketing lead at Rosetta Stone. "The market has changed." ...Read the whole story

  • Real-Time With Jason Fairchild: OpenX CRO Rounds Up Latest Round

    Last week, OpenX Software announced a $22.5 million round of funding. New investor Samsung led the round, which brought OpenX's total venture funding to date to more than $70 million. RTM Daily spoke with OpenX Chief Revenue Officer Jason Fairchild about the funding to see what the company had planned. OpenX Market, OpenX's RTB exchange, was launched in 2009. Fairchild says, "We saw the power of it immediately. We are firm believers in RTB, and not just how it exists today." He said that OpenX believed that automated trading would be the future of media, and said, "it really has ... ...Read the whole story

  • Are Video And RTB Ready For Each Other? Well, Sort Of

    The final panel at last week's OMMA RTB was a "Grill the Vendors" session on the relationship between video and RTB. The title of the panel asked: Are video and RTB ready for each other? The panelists all believe that video and RTB are ready for each other, but there needs to be a shift in perception before the connection happens the way everyone envisions. Anthony Risicato, GM, VideoHub, believes that the lack of transparency in the RTB space has it aiming in the wrong direction. "If we go down the RTB path we are currently going down, which is ... ...Read the whole story

  • BBN To Use Maxifier's Admax

    Business-to-business publishing network BBN has agreed to use Maxifier's Admax platform for optimizing its programmatic premium display advertising inventory. ...Read the whole story

  • AdStack Partners With Message Bus For Real-Time Messages

    AdStack, a real-time advertising optimization platform, has partnered with cloud-based messaging service provider Message Bus. The partnership will allow users to send targeted messages in real-time using AdStack's LiveOptimizer. "LiveOptimizer makes it possible for organizations to treat their customers as individuals by serving personalized content on the fly," stated Dan Quintero, COO of AdStack. "The...partnership offers companies a complete solution to address personalization in email," stated Ken Cheney, president of Message Bus. ...Read the whole story

Around The Net

  • Rubicon's Stevens On The Upside Of Automating The Sales-Side, Touts Role Of Publisher 'Trading Directors'OPA

    Rubicon Project Senior Vice President-General Manager Jay Stevens makes the case for increased sales-side automation, increasing margins, mobile RTB, and of course, the opportunities in the programmatic premium marketplace. "Trading directors really need to get out there, meet the agency trading desks and get a really clear picture of how these budgets are flowing now, all the way from client to publisher," he advises. ...Read the whole story

  • 90 Advertisers Added to eBay's Private ExchangeThe Drum

    After launching a private ad exchange with "around ten advertisers" last September, eBay has added 90 advertisers to bump the total to 100, reports The Drum. In speaking on RTB in general, Guy Jones, head of programmatic advertising, eBay, told The Drum: "The conversation is still very much about the nuts and bolts and technical difficulties of plugging together systems, and there is still a lack of standardization. It is important to bear in mind how new this is, but I think we will see a lot of progress in this space in the next year." ...Read the whole story

  • Video RTB Could Surpass Forrester ProjectionsiMedia Connection

    The RTB marketplace for online video will exceed Forrester Research's projections ($667 million this year), according to SpotXchange chief Michael Shehan. ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Nov. 27, 2014) average. Change is compared to the previous day's average. Click to see the current value in real-time.

Can Machines Manage Brand Engagement?

Relevant, contextual marketing is the stuff that is read, watched, and shared. And if certain elements of more "native'" approaches become programmatic, they will cease to be "custom" and will lose value to both consumers and ...More

  • Canadians Skeptical of Social Media for Shopping

    Canadian consumers use social media for researching products, but still prefer to do their shopping in brick-and-mortar retail venues, according to a PricewaterhouseCooper's "2013 Global Multi-Channel Retail Survey" for Canada. ...More