Real-Time Daily
Monday, January 28, 2013
  • SteelHouse Results Show Real-Time Offers Are Real Big

    Online advertising and marketing tech company SteelHouse announced that brands that used their "Real Time Offers" technology saw a 21% increase in click-through rates ... Read the whole story

  • Real-Time With Jason Fairchild: OpenX CRO Rounds Up Latest Round

    Last week, OpenX Software announced a $22.5 million round of funding. New investor Samsung led the round, which brought OpenX's total venture funding to ... Read the whole story

  • Can Machines Manage Brand Engagement?

    Relevant, contextual marketing is the stuff that is read, watched, and shared. And if certain elements of more "native'" approaches become programmatic, they will ... Read the whole story

  • Are Video And RTB Ready For Each Other? Well, Sort Of

    The final panel at last week's OMMA RTB was a "Grill the Vendors" session on the relationship between video and RTB. The title of ... Read the whole story

  • Canadians Skeptical of Social Media for Shopping

    Canadian consumers use social media for researching products, but still prefer to do their shopping in brick-and-mortar retail venues, according to a PricewaterhouseCooper's "2013 ... Read the whole story