As far as media events go, there probably hasn't been one more real-time than Super Bowl XLVII, which included a number of media firsts, including the ability of viewers to … Read the whole story
Experiential marketing agency Switch this week announced the Switch Mobile Reporting Tool (SMRT), a software that allows marketers to organize and measure their campaigns … Read the whole story
San Francisco-based Alphabird has acquired Sydney, Australia-based video ad developer Volt Media. Alphabird said the deal will expand its presence in the Asia-Pacific region, … Read the whole story
Regardless of the obstacles, it's clear to me that RTB is a viable marketplace and something that advertisers need to consider as they move … Read the whole story
That's what Adotas' Mike Daly concludes in the second part of a two-part series on the subject, noting: "The rise of programmatic simply means … Read the whole story
Even the ads in Weather Channel's upgraded Android app are climate-controlled and dayparted. Branded backgrounds of Toyota vehicles depict current weather conditions and time … Read the whole story