Speaking at OMMA RTB in San Francisco today, Brian Monahan, managing partner, intelligence practice at Magna Global, spoke about the growth that RTB industry will see in years to come. … Read the whole story
[x+1] has announced that [x+1] Origin is now fully integrated with DoubleClick Big Manager from Google. Origin users will now be able to buy … Read the whole story
The online ad industry has made huge strides in self-regulating targeted advertising in the past few years. The AdChoices initiative has gone to great … Read the whole story
If you ask 10 Yankees fans how the team will do this season, you'll get 10 different answers. It's like that with real-time marketing, … Read the whole story