Wednesday, March 20, 2013
RTBlog
De Telegraaf, a Dutch daily morning newspaper, has been using RTB to buy and sell their ad inventory since 2009. As an early adopter in the real-time space, De Telegraaf … Read the whole story
New ad inventory continues to open up for programmatic buying and selling in Europe, and real-time video ad buying platform TubeMogul is the latest … Read the whole story
Full-service digital agency Booyah Advertising this week announced plans to implement an in-house real-time bidding (RTB) trading desk. Additionally, Booyah announced that Matt Thompson … Read the whole story
- COMMENTARY
Does the development of a real-time marketing culture deliver true value to brands, or does it create an opportunity that sacrifices quality in favor … Read the whole story
