I saw a recent interview with Jonathon Rosen, business development director for WirelessWERX in Directions Magazine about real-time indoor location analytics. Rosen's company places sensors around a store that communicate … Read the whole story
Even as Madison Avenue pushes to raise the bar for ad exposure from an "opportunity to see" to a "likelihood to see," a promising … Read the whole story
The upfront concept continues to expand. With the NewFronts moving into year two, Twitter has reached a first upfront deal with Starcom MediaVest Group … Read the whole story
BBC America has partnered with Twitter to Tweet video clips that are synchronized to on-air programming. It is quite possible that Twitter's narrow stream … Read the whole story