RTBlog
On the "Trick or Tweet: Is Real-Time for Real? Is It for Your Brand?" panel at OMMA Social this morning, the definition and origins of "real-time marketing" proved elusive. Has … Read the whole story
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on weather conditions, time and interests for companies like … Read the whole story
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to allow the blogging service to continue to operate … Read the whole story
While real-time in mobile hasn't seen the explosive growth online has, the technology is catching up. After officially announcing their mobile RTB platform last … Read the whole story
If Sidney Falco, the PR guy played by Tony Curtis in the 1957 classic "The Sweet Smell Of Success," wanted to get his story … Read the whole story
"Inclusion in this distinguished list signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched … Read the whole story
