On the one hand, I think that native advertising is real-timey (even if the impression wasn't bought on an exchange) because if the ad blends with the surrounding content well, … Read the whole story
Capping off arguably its biggest move since the launch of AdWords, Google now plans to migrate all of its advertisers to Google Enhanced Campaigns … Read the whole story
For every platform claiming to offer full transparency, there is at least one brand clamoring for more information. In response to transparency issues - … Read the whole story
"...today announced the general availability of a significant platform upgrade focused on data enrichment and cross-device integration. Launched in April, this upgrade identifies devices … Read the whole story
Yellowhammer, a real-time bidding (RTB) platform provider, today announced that it has opened a UK office. The company's UK office will be led by … Read the whole story
Local mobile advertising is on track to double this year, but the macro trend is playing out quite differently from one market to another. … Read the whole story