RTBlog
When you start typing in a search online, you know how the engine's algorithm offers completion suggestions before you are even done? I've always thought they were legitimate, but now … Read the whole story
It's tough to fight fraud if you can't even find it. The Rubicon Project today announced a proposed protocol extension to the IAB OpenRTB … Read the whole story
Marketers that want to take advantage of real-time opportunities need to have a comprehensive plan in place to quickly "amplify" a message, according to … Read the whole story
Wouldn't it be nice if users' privacy concerns were handled and mobile had an answer to the missing cookie? At Cannes this morning, PubMatic, … Read the whole story
GroupM agency trading desk Xaxis this morning named former Yahoo exec K.C. Pan general manager of its new branch in Taiwan. The move follows … Read the whole story
- COMMENTARY
As apps like Vine and Snapchat take their place alongside Instagram, real-time video is emerging as a necessary tactic. I've written before about the … Read the whole story
