A real estate auction brand is holding an auction for the Ouray hotel both on-site and online via real-time bidding. However, something tells me that people won't be bidding on … Read the whole story
Tom Shields, the co-founder and chief strategy officer of Yieldex, is concerned about the huge misconception many in our industry have regarding programmatic. "Many … Read the whole story
Velti's ad exchange showed substantial growth in the overall share of mobile ads being served to iOS devices over the last year. The iPhone … Read the whole story
The ad tech industry seems to have become obsessed with speed. The ability to pull ads faster to serve up in search results or … Read the whole story
The real-time bidding (RTB) industry is often rightfully called a confusing landscape with lots of acronyms and concepts that veil what vendors actually do. … Read the whole story