RTBlog
Are Christmas-themed tweets on December 25 real-time marketing? No. So why should royal baby-related tweets be considered real-time marketing? These companies had months and months and months to prep for … Read the whole story
The acceleration of programmatic media buying is part of a systemic shift that is beginning to manifest in weak operating results for some of … Read the whole story
- COMMENTARY
Last week, I had a great talk with Eric Roza, CEO of Datalogix. He knows a thing or two about reaching verticalized audiences, which … Read the whole story
In an effort to make the real-time bidding (RTB) exchanges more accessible to developers, entrepreneurs, and overseas companies, self-serve media buying platform SiteScout this … Read the whole story
During TNT's Wide Open coverage of the NASCAR Coke Zero 400 in Daytona, Florida, Sprint and Leo Burnett used never.no's Social TV Advertising platform, … Read the whole story
- COMMENTARY
Advertising Age today wrote an article titled, "Programmatic or Premium? You Should Be Using Both." "These two are not opposites," Advertising Age wrote. "'Programmatic' … Read the whole story
