"Turn left and the trail will lead you to one of the most luxurious mountain spas you'll ever visit. Turn right if you want to head down some of the … Read the whole story
Chango, which built a programmatic platform for real-time data-driven marketing, rolled out a retargeting tool Wednesday that brings search engine signals into the Facebook … Read the whole story
It's no longer enough to just spend money in digital -- now the game is about having the right analytics, metrics and KPIs to … Read the whole story
A rare but candid discussion of mobile's challenges for marketers and publishers happened yesterday at OMMA Premium Display in LA. We need more cases … Read the whole story
It was probably only a matter of time given the rapid acceleration of programmatic trading, but the ad industry now has its first official … Read the whole story
Even overseas, more and more advertisers are seeing the benefits of applying programmatic ad tech to channels outside of display. Tradelab, a French trading … Read the whole story
Foursquare on Tuesday opened up its self-serve ad platform more widely after testing the service with select New York City businesses in recent months. Read the whole story