RTBlog
I was struck by a paradox while attending OMMA RTB today: That media companies are some of the biggest advertisers using RTB, but they're reluctant to sell their own inventory … Read the whole story
YieldMetrics will rebrand to Adomic next week, emphasizing the company's focus on real-time bidding to support advertisers moving ad dollars to RTB, according to … Read the whole story
Several MediaPost reporters were on the beat today covering OMMA RTB in LA. Plenty of great content is coming out of OMMA RTB today, … Read the whole story
Marketing technology company SteelHouse today announced that "look-alike targeting capabilities" have been added to their marketing platform through a partnership with Connexity, a digital … Read the whole story
COMMENTARYRather than a revolution, I call Google Chromecast an evolution of products the tech industry will continue to see in the near future. It … Read the whole story
On average, the top 1,000 brands are buying 23% of their online impressions via RTB -- and that share is growing fast -- according … Read the whole story
