I've always known how important infrastructure was for the advertising business, but I've never thought about the plumbing of media planning and buying more than since I began covering the … Read the whole story
Semcasting, an audience targeting platform that uses IP addresses instead of cookies, this morning announced the general availability of its cloud-based platform, Semcasting Marketing … Read the whole story
"The [Company 1 Product] solves these data challenges by providing a universal key and common data framework that supports nearly every touch point, returning … Read the whole story
For four days, Phoenix turned into Darwin's Galapagos.The environs were dominated by three species. First, the agencies who have roamed the media world for … Read the whole story
Bizcommunity.com today posted an article arguing that media buying is changing, and it started with real-time bidding (RTB). However, the article also says RTB … Read the whole story