RTBlog
Putzing around the Internet on this slow Friday, I searched Google for "Google AdWords search vs. display advertising." (Basically, AdWords seems to be the answer to absolutely everything, and I … Read the whole story
Mobile advertising jumped 145% to $3 billion in the first half of 2013, generating fresh buzz around the rapidly growing ad medium. There's nothing … Read the whole story
- COMMENTARY
These days, it seems every headline decrees the power of Big Data. It's everywhere, from smart electrical grids to dead-on election predictions. Healthcare is … Read the whole story
Checking off the hottest boxes in marketing today, mobile ad platform Airpush has acquired mobile native advertising and personalization technology provider Hubbl. Hubbl's personalized … Read the whole story
- COMMENTARY
Advertising Age on Friday posted an article written by Bill Wise, CEO of Mediaocean, saying that programmatic "upfronts" make "a lot" of sense for … Read the whole story
Startup LiquidM on Thursday announced the public launch of its white-label mobile ad management service as well as raising $5 million in venture funding. … Read the whole story
- COMMENTARY
This past week I was fortunate to be able to participate on a panel discussion titled "Moving Beyond Search & Retargeting: What's Missing from … Read the whole story
- COMMENTARY
As users migrate to mobile platforms so too must ad creative. Easier said than done. From design, to format choice to localization, mobile introduces … Read the whole story
