RTBlog
When recent data came out saying that negative news cycles decrease competition in exchange-based marketplaces, my first thought was that automation, despite all its coolness, does not yet reign supreme. … Read the whole story
Online video ad exchange LiveRail on Monday announced that publishers can now unzip their video ad "pods" and make each individual ad within the … Read the whole story
COMMENTARYSee the headline? For generations, many have believed that machines can do things better than people. How many times will you see a search … Read the whole story
Marin Software's new PositionLock feature senses shifts in ad position and automatically adjusts keyword bids throughout the day to preserve the advertiser's paid ad … Read the whole story
"[Company], the innovator in programmatic direct advertising technologies, today announced new features for [Platform], its programmatic direct platform, that increasingly automate the buying and … Read the whole story
Most recently CEO of Magna Global, Spengler will focus on developing multimedia strategies for Clear Channel clients utilizing the company's broad portfolio of assets. Read the whole story
- COMMENTARY
VentureBeat on Saturday posted an article saying that real-time bidding (RTB) is "revolutionizing" mobile advertising whether the industry is ready or not. "There's no … Read the whole story
- COMMENTARY
Driving your Big Data initiatives from initial monitoring to organizational transformation will take time. But if you base your efforts on a firm understanding … Read the whole story
