RTBlog
Is Big Data crushing the cookie, or is multichannel marketing? Is there even a difference? RTM Daily speaks with Daniella Harkins, director of digital strategy and support at Acxiom, to … Read the whole story
Data and analytics provider eXelate is expected to Tuesday announced the availability of optiX, a consumer insights terminal. Mark Zagorski, CEO of eXelate, explained … Read the whole story
- COMMENTARY
Initially synonymous with RTB, DSPs, and direct-response marketing, the definition of programmatic advertising is evolving. Omnicom Media Group's programmatic agency Accuen recently rebranded to … Read the whole story
Ad retargeting firm Sociomantic on Tuesday announced a partnership with Revenue Management Systems that will bring airline, hotel, and other travel-related inventory data to … Read the whole story
"With data integration at its core, this partnership will help convert big data across multiple sources into intelligent actionable data. Marketers will now be … Read the whole story
Fraudulent impressions don't seem to get much attention these days -- not even after brand marketers realize they have plunked down huge sums to … Read the whole story
- COMMENTARY
KSL Media went belly up for a unique set of reasons. But midsized indie media shops around the nation remain viable alternatives to the … Read the whole story
- COMMENTARY
A blog post at Evergage.com today used Google Trends to turn back the clock and see when terms like "real-time marketing," "real-time analytics," and … Read the whole story
