RTBlog
One of the perception problems in the programmatic media-buying marketplace is that the inventory made available via exchanges isn't precious enough to boost demand from advertisers and agencies, which in … Read the whole story
Europe has been quick to adopt real-time bidding (RTB), and the rate at which marketers are investing in programmatic technologies has not yet wavered. … Read the whole story
- COMMENTARY
I ask the above question to restate the obvious: Marketing influences billions of dollars worth of purchases every single day. Many years ago I … Read the whole story
Lenovo today announced the selection of TubeMogul as its programmatic video advertising partner of choice. As a result of the partnership, Lenovo will require … Read the whole story
- COMMENTARY
For Samir Arora, the CEO of Glam Media, good advertising starts with good content. That's why Glam offers super-premium native ads, units that consumers … Read the whole story
Data for data's sake is garbage. That was a major point presenters made at the ANA's Real-Time Marketing Conference. Everyone has a lot of … Read the whole story
- COMMENTARY
Street Fight Magazine today posted an article explaining what programatic ad-buying technologies means for the small business market. Read the whole story
Coke's scope is global, but that requires a one-stop real-time resource for marketers in every market. "We have to evolve the way we are … Read the whole story
- COMMENTARY
Business Insider today posted an article directing readers to a BI Inteliigence report exploring the Facebook Exchange (FBX). Read the whole story
Starcom MediaVest Group and data and analytics firm Acxiom have created a new partnership that will give SMG clients access to Acxiom's new precision … Read the whole story
It's the latest move by the companies to nurture start-ups in the ad tech space. Participating start-ups will give "Shark Tank"-like pitches at a … Read the whole story
Dstillery (formerly Media6Degrees) hired Daizhuo (Henry) Chen, PhD, as a data scientist. Read the whole story
