Will more and more brands do what Lenovo just did -- make agencies use a certain tech vendor, or else? (Okay, so I added the "or else" part, but it's … Read the whole story
Twitter released an ad-targeting tool Thursday that allows advertisers to target users who have shown interest in specific brands or categories, even off the … Read the whole story
The agencies of old are akin to redwoods: beautiful, massive trees that take decades to grow and can leave you in awe. But the … Read the whole story
The Exchange Lab, a London-based multiplatform programmatic exchange, today announced it has raised $8 million in funding from Business Growth Fund, a UK growth … Read the whole story
As the new year begins with the foundational technology now in place, I predict we will move on from the Big Data conversation, and … Read the whole story
Today, Web experiences are about Big Data, with people categorized by "type" rather than recognized as individuals, while legacy software trades and transacts in … Read the whole story
EConsultancy has posted a Q&A with Chris O'Hara, co-founder and CRO of Bionic Advertising Systems, on the topic of "programmatic direct." O'Hara explains why … Read the whole story
Unlike the poetic poise tennis fans pay to watch emanate from Roger Federer or the brute force displayed by Rafa Nadal, when Jimmy Connors … Read the whole story