One of the most common pieces of advice a real-time marketer hears is that they must always be ready. In other words, they need to be constantly aware of what … Read the whole story
Supply-side platform (SSP) Adaptive Media on Wednesday announced it has signed a letter of intent with OneScreen, a B2B digital video services provider. The … Read the whole story
As reported in Online Media Daily, last week, the IAB released its Native Advertising Playbookto help guide practitioners to the best possible path. The … Read the whole story
AOL Networks' Adap.tv has announced it is expanding into Southeast Asia and will open a brand new office in Singapore. Alex Khan has been … Read the whole story
The fledgling display and retargeting company Dispop thinks its technology can outdo Google's, so it ran a study to prove its worth. The company … Read the whole story
Marketing technology provider Integrate today announced that it has secured $12.5 million in credit facilities from Silicon Valley Bank. Integrate has now received $35 … Read the whole story
iMedia Connection has posted an article arguing that brands are perpetuating myths about programmatic by "stay[ing] in their lane and maintain[ing] the status quo." Read the whole story
Citing an IAB report, Advertising Age today posted an article detailing three steps to build a programmatic sales team. Alanna Gombert, co-chair of the … Read the whole story
Twitter has entered into a multi-year licensing agreement with Pitney Bowes to tap its location data for mobile services. The company will use the … Read the whole story
Cross-device targeting firm Drawbridge has brought on another ex-Googler, Rahul Bafna, as vice president of product management. In that role, he will be responsible … Read the whole story