I love word balloons. You know, those graphics that display words in various sizes based on how much people think about them. So when the team at Perceptions Group passed … Read the whole story
Programmatic ad buying has caught on for desktop and mobile ads, and it has slowly crept into the more traditional worlds of radio and … Read the whole story
Much has been made of the use of premium inventory vs. performance inventory on RTB platforms. Some detractors claim that RTB traffic is worthless … Read the whole story
The Trade Desk, a demand-side platform (DSP), has partnered with Grapeshot to give clients the ability to use keyword targeting when buying via real-time … Read the whole story
"[Company's] flagship product, the [Company] Exchange, is the industry's first transparent, vertically integrated marketplace to bring Real-Time Bidding ("RTB") to performance-based advertising. The innovative … Read the whole story
ReactX on Wednesday announced online publishers can now sell "high impact, custom" ads via real-time bidding (RTB). The company last month gave buyers the … Read the whole story
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Wednesday announced the appointments of two execs to help support the company's growth … Read the whole story
After launching the real-time marketing process in the U.S. earlier this year, the WPP shop is now rolling the service out to a dozen … Read the whole story
AKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explores how technology can expose data by creating a digital footprint from combining … Read the whole story