RTBlog
The vast majority of programmatic advertising may take place in the U.S., but it's always worthwhile to take a step back and view the marketplace from a global perspective. The … Read the whole story
- COMMENTARY
For marketers, the shift to digitization has significantly altered the media planning and buying process. Traditionally, marketers would plan and buy their TV/offline advertising … Read the whole story
COMMENTARYA recent column by Dave Morgan about the growing complexity of the digital media industry inspired me to weigh in on how it is … Read the whole story
DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buying in-house, according to a Turn blog post and video featuring Clay Fisher, … Read the whole story
- COMMENTARY
The viewability problem, once confined to nervous conversations at online video conferences and high-minded discussions on sites like this one, has found a life … Read the whole story
The U.S. advertising market will continue to have a strong year. MoffettNathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this … Read the whole story
COMMENTARYApple will be expanding both its iTunes Radio content mix and its ad targeting to include local markets later this year, according to reports. … Read the whole story
COMMENTARYIt's no secret to many retailers that mobile is transforming the shopping process. Study after study shows more people are using their phones and … Read the whole story
App marketing costs rose in April after a two-month decline as mobile app developers paid up to acquire new users. A surge of spending … Read the whole story
First, Coke is a major sponsor of both races. Second, NASCAR driver Kurt Busch raced both last Sunday. Two major races in one day … Read the whole story
