RTBlog
Whether the campaigns are automated or bought direct, marketers are increasingly focused on cross-device advertising because that's what consumer behavior is calling for. But what does the cross-device user look … Read the whole story
The shift to mobile -- and a marketer's willingness to spend on the small screen -- has not been undersold. AppNexus on Thursday morning … Read the whole story
- COMMENTARY
Big data continues to garner attention, and third-party data vendors in particular have enjoyed celebrity success these past few years due to advances with … Read the whole story
Human Demand, a mobile demand-side platform (DSP), is expected to next week announce plans to decouple the mobile data from its data management platform … Read the whole story
- COMMENTARY
Media and advertising (and the consumer) is fast tracking towards an always on, multi-screen environment-watch-what-you-want-when-you-want-how-you-want. Between desktops, laptops, smartphones, tablets, OTT devices, gaming consoles … Read the whole story
Yieldbot this week announced it has closed a $18 million Series B round of funding led by SJF Ventures. Yieldbot is an ad server … Read the whole story
- COMMENTARY
Publishers give up millions of dollars in high-CPM, incremental revenue because they often turn down small to mid-sized buyers. They simply don't have enough … Read the whole story
A company rep tells "Marketing Daily" the secret sauce for the effort, "Power to Your Mouth" at #PowertoYourMouth, is the ability to maximize engagement … Read the whole story
