RTBlog
Or media and attribution. Or maybe even measurement and accountability. Pick any of those, and that's what "M&A" could have recently stood for in the ad tech world. There were … Read the whole story
RealVu, an analytics firm, on Thursday announced the launch of the RealVu Viewable Exchange. As the name suggests, only in-view impressions are tradable on … Read the whole story
Google on Thursday announced it has acquired mDialog, a video advertising and analytics firm. Google is buying mDialog to offer "more ways for publishers … Read the whole story
CANNES, FRANCE -- The head of the world's largest advertising company took a shot at the world's largest advertising festival for becoming too broadly … Read the whole story
Publicis Groupe's VivaKi this week announced a partnership with Datonics, an online data company, to bring additional data to Audience On Demand (AOD), VivaKi's … Read the whole story
Drawbridge, a cross-device ad platform, on Thursday announced a partnership with LiveRail, a programmatic video ad exchange. Read the whole story
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The Big Data (Internet) of Things movement can help clarify the measurement to help everyone make money and build programmatic for brand building and … Read the whole story
- COMMENTARY
Concepts like site-level transparency, viewability and clarity in pricing have become more important because the end goal was fundamentally different. With video, the context … Read the whole story
As part of a broader effort to help users, brands and publishers to connect more closely, Twitter has agreed to buy SnappyTV, which powers … Read the whole story
The ad trade group Digital Advertising Alliance is urging the World Wide Web Consortium to pull the plug on its tracking-protection initiative, which aims … Read the whole story
- COMMENTARY
A recent survey of advertising agencies, conducted by STRATA, found that 62% of agencies polled said they see business increasing this quarter compared to … Read the whole story
