RTBlog
Let me first apologize for beating the drum of viewability once again this week. I don't want to tap the well dry, but I felt it was important to come … Read the whole story
WPP's Xaxis this week announced the opening of its first office in Russia. The trading desk has appointed Nikolay Bulanov to lead the new … Read the whole story
- COMMENTARY
Today display is focussed on the trading desk with the majority of sales originating from direct contracts between publishers and advertisers. That majority is … Read the whole story
Ad management firm Sizmek has announced its intention to take its video verification tool out of beta in mid-July to make it available to … Read the whole story
- COMMENTARY
When should marketers automate processes, and when should they consider taking a more hands-on approach? There has been considerable press about programmatic real-time ad … Read the whole story
Yahoo on Wednesday announced the rollout of its Media Rating Council (MRC)-accredited viewability measurement solution called Prime View. Through the new service, advertisers can … Read the whole story
- COMMENTARY
"Programmatic is what people want to embrace -- if it is worth the effort in terms of pay-out on the buy side and the … Read the whole story
Wego, a travel search engine, on Wednesday announced the launch of the Wego Private Marketplace to give advertisers access to Wego's travel audiences via … Read the whole story
The Omnicom data and analytics arm is re-grouping its tools and services to better align with marketer needs. And it has hired top Wunderman … Read the whole story
COMMENTARYMobile travel Web sites continue to attract new consumers, but lag in advanced mobile experiences and performance. Although Ipsos/Google estimate that at least 80% … Read the whole story
iCrossing became the first agency to pair search data with audience retargeting with Search Audience Intelligence (SearchAi) technology, announced Wednesday. The new service integrates … Read the whole story
Digilant, a programmatic media-buying platform, this week announced it has struck partnerships with Dunnhumby, IRI and Kantar for consumer shopping marketing data. Read the whole story
[x+1] on Wednesday announced the launch of KeyChain, an extension of its data management platform (DMP), Origin. "KeyChain" is intended for marketers looking to … Read the whole story
Random iPhone App of the week: This app is a dream for germaphobes and anyone looking to stay healthy year-round but still wanting to … Read the whole story
