RTBlog
According to the IAB UK, with research conducted by strategy consultancy MTM, 28% of all UK display advertising spend went through programmatic channels in 2013. Programmatic direct accounted for 15% … Read the whole story
Mobile ad tech firm Celtra on Thursday announced an upgrade to AdCreator, its analytics platform, to include viewability measurement for ads in mobile apps … Read the whole story
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In the classic "Saturday Night Live" skit "Shimmer Floor Wax," Chevy Chase stars as the ad man describing a product that can be used … Read the whole story
New research from programmatic video ad platform TubeMogul suggests pre-roll surveys are better than in-display surveys when it comes to a broader collection of … Read the whole story
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We have a sign on the wall of our office in L.A. that reads: "Creative without strategy is called art. Creative with strategy is … Read the whole story
IgnitionOne has secured a $20 million Series B funding round led by new investor SoftBank Capital with participation from existing investors including ABS Capital … Read the whole story
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"Programmatic is what people want to embrace -- if it is worth the effort in terms of pay-out on the buy side and the … Read the whole story
A new report from Bizo, a B2B audience data firm, says that 82% of B2B digital marketers plan to "maintain or spend more" on … Read the whole story
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The topic of auto-play versus click-to-play for online video is picking up steam again, especially with the proliferation of programmatic ad buying. It concerns … Read the whole story
Charles Pinkerton is opening up Theseus Communications, his own communications strategy agency that will offer clients communications planning, media planning and buying, and search … Read the whole story
