Just before the holiday weekend, Miguel Rios, data science manager at Twitter, posted a blog showing how Twitter users behaved during the penalty kick shootout during the Brazil vs. Chile … Read the whole story
It's been predicted for years, and now it's happening: Major brands are turning away from agencies and building in-house advertising teams. Even Apple is … Read the whole story
TubeMogul, a programmatic video ad platform, has again updated its S-1 filing with the U.S. Securities and Exchange Commission. The updated S-1 notes that … Read the whole story
The mobile and physical worlds continue to more closely integrate with each other. Consumers use mobile devices to research, explore and shop, even though … Read the whole story
Forbes recently posted an article dated July 5, 2020, suggesting that programmatic could end the role of media salespeople. The post peers six years … Read the whole story
Forget transparency, or the fear of losing consumers' trust. What's really keeping more marketers from going native is a lack of quality content, continued … Read the whole story
Although the games are already underway, there is still some time left before the July 13 final, so it's not too late to take … Read the whole story