RTBlog
Nearly one year ago, "Real-Time Daily" made note of WebSpectator, a real-time ad exchange that uses its own "guaranteed time slot" (GTS) advertising metric to facilitate trading. The company later … Read the whole story
Accordant Media, an independent trading desk headquartered in New York City, on Wednesday announced plans to launch in the UK. The company plans to … Read the whole story
- COMMENTARY
Are you still looking to hire a digital marketing specialist? If so, put on your Members Only jacket, pick up your Newton, and get … Read the whole story
Adaptive Media, a supply-side platform (SSP), on Wednesday announced it has tapped into the SpotXchange video ad exchange. On a similar note -- though … Read the whole story
- COMMENTARY
AdNews has posted an article featuring thoughts from Esther Carlsen, Xaxis' general manager, Australia. Carlsen "warned against letting the machines take over entirely," at … Read the whole story
Supply-side platform (SSP) PubMatic this week announced the appointment of Yosuke Maekawa as country manager, Japan, a new position at the company. PubMatic has … Read the whole story
"The innovative ad-tech platform is already home to the largest online insurance advertisers, offering them unparalleled targeting capabilities using structured search and big data, … Read the whole story
Microsoft within the coming months will release reporting speeds that enable marketers to receive feedback from campaigns in 30 minutes rather than four hours. … Read the whole story
- COMMENTARY
Mobile is huge, tech pundits say -- but most of them miss the fact that mobile advertising isn't growing at anywhere near the pace … Read the whole story
Mobile ad exchange Vserv.mobi on Wednesday announced the appointments of five new executives across Southeast Asia. The company hopes to grow its Southeast Asia … Read the whole story
West Cary Group, a Richmond, VA.-based marketing agency, this week announced it is using MediaMath's ad technology to create its own trading desk for … Read the whole story
