RTBlog
What do you get when 200 brands and agencies advertise on millions of sites using 300 trillion bytes of data? Zero masters. At least not yet. Perhaps that's one reason … Read the whole story
ABC on Thursday announced the appointment of Mike Dean as its vice president of programmatic and data-driven sales, a new position at the company. … Read the whole story
- COMMENTARY
There's been significant discussion around GroupM's decision to forego open ad exchanges, opting instead for deal IDs and private marketplace deals with "premium" publishers. … Read the whole story
Don Epperson, a pioneering digital ad executive who helped pave Madison Avenue's way into programmatic media-buying, is reuniting with Spain's powerful Rodes family to … Read the whole story
- COMMENTARY
There's a flap in London over a BBC report that not only discovered jihad videos on YouTube, but discovered the videos were accompanied by … Read the whole story
Drawbridge, a cross-device ad platform, on Thursday announced the addition of Andy Miller to its board of directors. Miller was previously president and chief … Read the whole story
- COMMENTARY
There simply aren't enough ad pounds around available to sustain all of the businesses competing for them, so surely it's inevitable that some will … Read the whole story
RTB House, a Poland-based ad agency with its own real-time bidding (RTB) technology, has announced the appointments of three new regional directors. Read the whole story
- COMMENTARY
Tech maturity that is. Finally, we have traveled the technology maturity curve far enough to actually experience the reality of the conversion of high … Read the whole story
The new practice, headed by agency Managing Director Jeff Malmad, will explore how brands can take advantage of the growing wearable technology sector. The … Read the whole story
- COMMENTARY
When a premium publisher with professional journalists and writers sell ads on an exchange (open or private), what they are really doing is disconnecting … Read the whole story
Former leads from WPP, Publicis and inVentiv Health will launch a Los Angeles-based boutique agency to give an old business new life and rein … Read the whole story
