Oracle has released an automated audience lookalike modeling feature in its marketing cloud offering with technology gained from the company's BlueKai acquisition. The initiative … Read the whole story
Last week Walmart announced its own media buying exchange was in beta phase. The Walmart Exchange (WMX) shows the world's largest retailer tightening its … Read the whole story
In an effort to convince more advertisers to begin using technology to automate the way they plan and buy out-of-home media, four-year-old ad tech … Read the whole story
As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for … Read the whole story
Simulmedia hired Mainak Mazumdar as chief science officer, a new position. Read the whole story
Twitter's 'everyday moments' seeks to turn those things we all do and turn them in to marketing opportunities for marketers to tap in to. … Read the whole story