The recent Forrester Consulting study that says 62% of local publishers are using programmatic had another revealing insight: 11% of the 100 U.S. publisher respondents don't know if they are … Read the whole story
At the recent OMMA RTB conference, I was thrilled to speak to a crowd of practitioners ready to take the next step in growing … Read the whole story
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study. The number one method for programmatic … Read the whole story
Programmatic TV is the combination of audience data and automated execution to make TV planning, buying, optimizing and reporting smarter and more effective. Over … Read the whole story
Vantage Media, a supply-side platform (SSP) and ad exchange operator, has announced it now supports the creation of private marketplaces for programmatic ad trading. … Read the whole story
ComScore's Digital Analytix video publishing system is integrating with thePlatform, a video publishing company, to offer what the companies believe is a better understanding … Read the whole story