RTBlog
Live Nation, a live events promotion company, this week announced the appointment of Mike Finnegan as VP of programmatic and product innovation. "Real-Time Daily" caught up with Finnegan and Jeremy … Read the whole story
Across the spectrum of mobile advertising, smartphones handily beat out tablets and in-app advertising outpaced the mobile Web in impression volume in the first … Read the whole story
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Since the mid-2000s, Madison Ave has been compared to Wall Street. This helped fuel innovation and investments, and brought more scientists and engineers into … Read the whole story
Future plc., a London-based media corporation, has tapped Rubicon Project to launch a global ad exchange for programmatic trading. The ad exchange will include … Read the whole story
- COMMENTARY
Julian Zilberbrand, EVP of activation standards, insights and technology at ZenithOptimedia Group, said to Beet.TV in an interview that agencies could build more private … Read the whole story
Sojern, a programmatic ad platform for travel advertisers, on Wednesday announced the appointment of Sanjay Wahi as VP of product and insights. Read the whole story
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The advent of the Millennial consumer is a huge contributing factor to this now-expected level of personalisation, which includes tailored messages that reflect previous … Read the whole story
Eyeview, an online video ad platform, on Wednesday announced a partnership with LiveRamp, a data on-boarder. LiveRamp lets advertisers bring offline CRM data online … Read the whole story
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A recent study from Google suggests new homeowners and those shopping for homes are a significant target market. While they're searching for a home, … Read the whole story
