RTBlog
Summer is crawling to its unofficial close -- Labor Day is Monday -- and like last summer, I have provided a rundown of what occurred in the programmatic space these … Read the whole story
Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ad tech firm FuturesMedia to support "programmatic TV" media-buying. "The technology enables us … Read the whole story
- COMMENTARY
Content may be king, but the future of media buying in a digital world will be founded on audience, not content. Powered by audience … Read the whole story
Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns. The tools … Read the whole story
- COMMENTARY
Twitch just sold for $1 billion dollars. That's not really news. We've become inured to the never-ending stream of tech acquisitions that instantly transforms … Read the whole story
Facebook is expanding mobile targeting further by allowing marketers to tailor ads based on the speed of a user's network connection -- 2G, 3G … Read the whole story
There has been a lot made of the connection -- or lack thereof -- between social media and TV viewership and ratings. Adding to … Read the whole story
