RTBlog
PubMatic, a supply-side platform, this week announced it is moving into the old New York Times building located at 229 West 43rd Street. While it's not quite "out with the … Read the whole story
Kinetic Social has launched a new analytics dashboard it says helps bridge the gap between media planners and data scientists. In the words of … Read the whole story
Marketing software firm Kenshoo on Thursday announced the appointment of Yukihiko Imamura as managing director, Asia-Pacific and Japan. Read the whole story
Consumer sentiment about advertising rose over seven points Thursday, with the Ad Sentiment Index closing at 103.7, up from 96.5 on Wednesday. Read the whole story
Ads are coming to Snapchat, and "soon," Evan Spiegel, the start-up's young co-founder and CEO, said Wednesday. Officially part of Snapchat's Stories feature, the … Read the whole story
In two big deals involving divisions of the world's largest advertising company, WPP, Nielsen rival Rentrak appears to be accelerating its momentum in the … Read the whole story
Tiffany & Co. will hold its first live Google+ Hangout On Air later this month for its Tiffany T collection. The luxury brand hangout … Read the whole story
"It is important for a company to be honest and transparent with consumers about the extent of a breach when it happens," YouGov BrandIndex … Read the whole story
- COMMENTARY
I've spent a long time buying and selling media on behalf of major brands, on both the account management and media vendor sides, and … Read the whole story
- COMMENTARY
Programmatic offers so much promise -- but transparency issues could prompt advertisers to just deal with tech companies direct or take their advertising in-house. … Read the whole story
- COMMENTARY
After graduating from business school, I jumped right into the marketing world with a job as associate brand manager. One of the perks of … Read the whole story
