RTBlog
Two of the largest holding companies in the world -- Publicis Groupe and Interpublic Group -- made headlines this morning, and programmatic advertising was part of the reason why. The … Read the whole story
In what likely is the most significant development yet to bring programmatic media-buying to local broadcast television, Interpublic's Mediabrands unit today will unveil a … Read the whole story
Under the agreement, the Paris-based holding company has an option to acquire an additional 4.9% equity stake in the Tel Aviv-based performance marketing company. … Read the whole story
AcuityAds, a Toronto-based ad targeting firm with a programmatic ad platform, has announced the appointment of Gary Savoy as chief revenue officer. He will … Read the whole story
Consumer sentiment about advertising dropped nearly eight points over the weekend, with the Ad Sentiment Index closing at 96.5 on Sunday, down from 104.3 … Read the whole story
- COMMENTARY
We all can agree that the major topic at Advertising Week this year was programmatic, which has truly hit its stride and is exceeding … Read the whole story
- COMMENTARY
Programmatic offers so much promise -- but transparency issues could prompt advertisers to just deal with tech companies direct or take their advertising in-house. … Read the whole story
- COMMENTARY
"[M]any of the obstacles derailing big data efforts aren't rational," reads a McKinsey & Company article republished in Forbes. "They're emotional." Read the whole story
- COMMENTARY
My name is Cathy Taylor, and I was all wrong about Snapchat. It's one of the hardest confessions, I've ever had to make, but … Read the whole story
