RTBlog
According to an ANA (Association of National Advertisers survey), "programmatic" was voted the word of the year. The result is not all that surprising, and perhaps more interesting are the … Read the whole story
"Programmatic" is 2014's marketing word of the year, according to an ANA (Association of National Advertisers) survey, edging out content, millennials, omni-channel, customer-centricity and … Read the whole story
Advertisers in Europe continue to adopt programmatic ad trading. European marketers spent 16% more via programmatic in the third quarter of 2014 compared to … Read the whole story
U.S. retail marketers spent 43% more on programmatic display media buys during the Thanksgiving holiday weekend, compared with the prior year. Conversions rose 58% … Read the whole story
That's down just a tick from the shop's June forecast of 4.9% growth for next year. And it represents a deceleration from this year, … Read the whole story
"Heineken's brand goal is to stimulate men to go outside their comfort zones so they can get more out of life," Ralph Rijks, vice … Read the whole story
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If marketers seriously want to get their hands on more IT budget, they really need to show they can get the simple things right … Read the whole story
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Nothing speaks to the nascence of integrated systems among brands than the gap between enthusiasm and implementation. Read the whole story
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Just when you thought the hype couldn't get any louder, the buzz on native advertising continues to grow. In the past few weeks, several … Read the whole story
